Sr. Web Designer

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (Four days/ week in-office).

 

About the role

Notice how there aren’t many beautifully designed financial services websites out there? We did too—and we’re actively working on changing that. That’s where you come in. You are an experienced web designer who believes that usability, consistency, and moments of delight matter at every interaction. You’re excited to have a direct impact on growing and visually defining a brand that values the power of thoughtful, user-centered web design. 

At Betterment, we hire designers with a deep foundation in communication and interaction design, people who are passionate about personal finance and excited to help our customers build wealth through long-term, trusted solutions. As a design team, we’re focused and always strive for excellence. As a company, we’re committed to being the only financial partner that you can be sure is continuously working to maximize your money. We live by the belief that what’s good for customers is good for business.

This role is based out of our NYC office. For jobs based out of our NYC HQ, we require in-office attendance Monday through Thursday, weekly. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees. 

• New York City: $115,000–$145,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus.

 

A day in the life

• Design, build, and evolve Betterment’s web experience to reflect our growing brand and product offerings across three distinct business lines
• Join the Brand Creative team to collaborate closely with brand designers, writers, and marketing and product design partners to create beautiful, high-performing digital experiences
• Execute across multiple projects in a fast-paced environment, partnering with front-end developers, Growth and Product teams to ensure designs are implemented accurately and optimized to meet strategic objectives
• Distill financial products and features into easy-to-understand concepts, giving people confidence to build wealth with a trusted partner
• Translate our brand principles and design systems into cohesive, responsive web layouts and interactive components
• Collaborate with product marketing and web operations partners to improve site performance, accessibility, and user experience, using data and feedback to create informed designs for testing and iteration
• Work among a talented team of designers, providing and receiving feedback to ensure a cohesive experience across all digital touchpoints

 

What we’re looking for

• A portfolio of exceptional web and digital design work demonstrating strong visual and interaction design principles
• 5+ years experience designing responsive websites or web applications, ideally for a design agency or in-house marketing team
• A strong grasp of UX best practices, accessibility, and web typography
• Expertise in Figma and a working understanding of front-end development to inform your process (e.g., HTML, CSS, responsive frameworks)
• Experience designing within a scalable design system or CMS environment
• High attention to detail and a passion for crafting elegant, usable interfaces
• A collaborative working style—you’ll partner with others to empower consistent brand expression across the web and welcome feedback to refine your work
• Effective communication skills to clearly articulate design rationale and present work confidently to cross-functional teams and executives
• An understanding of financial services and interest in personal finance storytelling.
• Familiarity with motion design and microinteractions for the web
• Comfort with performance optimization and accessibility testing tools
• An eye for data visualization and simplifying complex information

<