Brand Marketing Manager

Job Description

We are seeking a highly motivated and experienced Brand Marketing Manager to lead our brand development, commercial event planning, and marketing initiatives. The ideal candidate will have a strong background in brand strategy, consumer insights, and marketing execution. As the Brand Marketing Manager, you will be responsible for developing and executing brand-building plans that drive growth, profitability, and brand equity. You will also lead commercial events with cross-functional partners from conception to completion, including brief writing, planning, budgeting, execution, and post-event analysis. The ideal candidate will have a proven track record of successfully planning and executing large-scale events, exceptional project management skills, negotiating, and excellent communication and interpersonal skills.

This position reports to the Director of Marketing, BHUS. This is a full-time position. This role is expected to work in a hybrid model, which includes two days in-office.

What you’ll do:

• Develop and execute a comprehensive strategy for commercial events that align with company goals and objectives
• Conduct market research and consumer insights analysis to inform brand strategy and positioning
• Create briefs and manage brand marketing plans, including marketing, promotions, and events
• Execute brand building strategies that align with company goals and objectives
• Oversee all aspects of event planning and execution, including venue selection, vendor management, budgeting, logistics, and on-site management
• Collaborate with cross-functional teams, including Marketing, Merchandising, Business Management, Finance, and eCommerce, to ensure events align with business objectives and drive revenue growth
• Develop and maintain relationships with external partners, including venues, vendors, and industry associations
• Manage the event budget, ensuring efficient use of resources and maximum ROI
• Conduct post-event analysis to evaluate event effectiveness and identify areas for improvement
• Develop and maintain event timelines, project plans, and checklists to ensure deadlines are met
• Lead and manage a team of professionals, providing guidance, coaching, and mentorship to ensure high performance and career development across geographies
• Oversee our content team and O&O social channels
• Ensure compliance with all legal, safety, and regulatory requirements
• Mentor and develop junior team members, providing guidance and support as needed

What you bring to the table:

• Bachelor's degree in marketing, business, or related field; MBA preferred
• 7+ years of experience in brand management and commercial event planning, with a proven track record of success
• Excellent strategic thinking and planning skills, with the ability to turn insights into actionable plans
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously
• Strong communication and collaboration skills, with the ability to build relationships and work effectively with cross-functional teams
• Experience managing budgets and external partners
• Passion for brands and consumer behavior, with a deep understanding of the marketing landscape and trends
• A team player and collaborator

Notes: This is a full-time, permanent position with benefits. Please submit a cover letter and resume.

About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes 

• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary