Director, Sales (Georgia Tech)

POSITION: Director, Sales DEPARTMENT: Legends Global Sales      REPORTS TO: VP, Sales FLSA STATUS: Salaried / Exempt  

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

GLOBAL SALES

A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems and ultimately deliver the right game plan to drive your organization forward.

GEORGIA TECH

The Georgia Tech Athletic Association (GTAA) and Legends formed a first-of-its-kind partnership to combine opportunities across multimedia rights, premium seating, ticketing, data analytics, business intelligence, and e-commerce into one integrated relationship. The partnership will take a customized and holistic approach for identifying new, engaging, and entertaining platforms for corporate partners and Yellow Jacket fans to connect with Georgia Tech athletics and position the Institute for success and growth in the evolving collegiate athletics landscape.

THE ROLE

In this role, Director, Sales will report to the Vice President, Legends College position will oversee a sales team with a strong focus on ticket sales, premium sales, and fundraising. Must be comfortable communicating across multiple areas of the business with will work closely with Athletic Department and Legends leadership teams. In conjunction with the Georgia Tech Athletic Ticketing, Development, Marketing and Communication teams and plan to execute both holistic ticketing, Premium Seating, Corporate Hospitality, and philanthropic campaigns via telephone, in-person events, email, and social media.

This position must be well-versed in industry best practices and constantly evaluate ways to ensure that the Georgia Tech Athletics is best positioned to provide our student-athletes with the necessary resources to perform at the highest level on the fields of competition and in the classroom.

ESSENTIAL DUTES AND RESPONSIBILITIES

• Develop relationships with other departments within Georgia Tech Athletic Department including the Georgia Tech Ticket Office, Marketing, Development, and other External Relations units to ensure a robust, donor-centric approach to all ticket sales and fundraising
• Develop an annual strategy to drive campaigns to grow both participation and financial support within Georgia Tech Athletics, Ticketing and Annual Giving programs.
• Manage a sales team generating revenue around season ticket sales, Premium Seating, group ticket sales, and creation of special individual and high dollar value ticket packages and offerings. 
• Manage a team who is responsible for engaging with existing Georgia Tech Athletics donors and ticket holders, while also identifying new athletic donor prospects for Georgia Tech Athletics Annual Fund and Philanthropic Campaigns.
• Advance and support all Georgia Tech Athletic Programs and Alexander-Tharpe Fund.
• Collaborate with the Director, Data & Analytics, and the management team to strategically track and analyze results of ticketing and fundraising campaigns in order to maximize opportunities and
• Strategize, maintain, and execute a 30-60-90-120-day calendar of sales timelines.
• Recruit, hire, assist, train, manage, and mentor team members on strategy, call scripts, sales