Microsoft Partner GTM Manager

Job Summary: 

The Partner GTM Manager translates partnership strategy into measurable pipeline impact through joint marketing, demand generation, events, and partner communications. This role aligns with the Partner Leader to integrate partnership priorities into the Partner Business Plan and coordinates execution with internal GTM and Marketing teams. Responsibilities include serving as the primary marketing point-of-contact for partners and partner communities, planning and executing partner-facing and customer-facing campaigns, managing Partner Marketing Development Funds (MDF) and budgets, and developing win evidence such as win wires, references, and case studies. The Partner GTM Manager tracks performance from MQL through opportunity creation, measures campaign ROI, and delivers consistent partner nurture communications to support field execution and partner adoption.

Job Duties:

• Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
• Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
• Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
• Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
• Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
• Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
• Creates win wires and maintains processes for win evidence collection, approvals, and distribution
• Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
• Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
• Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
• Supports event-related partner nurturing and follow-up motions with Partner Field Managers
• Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
• Other duties as required.

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor’s degree, required

Experience:

• Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
• Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
• Experience supporting technology partners, ISVs, or partner ecosystems, preferred
• Experience building win evidence programs (win wires, references, case studies), preferred
• Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred

Software:

• Proficiency in CRM platforms (e.g., Dynamics), required
• Proficiency in Microsoft Office Suite, required
• Marketing & Creative platforms, preferred

Languages:

• N/A

Other Knowledge, Skills, & Abilities:

• Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
• Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
• Ability to create partner-ready messaging, campaign briefs, and execution playbooks
• Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
• Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
• Strong event strategy and operational execution skills for webinars, field events, and conferences
• Strong vendor management skills for agencies, event vendors, and content production partners
• Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals

 

Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partne