Sr Business Development Spec

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

Remote Work - New York, Albany, New York, United States of America, 12224

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

910396 URMFG Executive Office

Work Shift:

UR - Day (United States of America)

Range:

UR URG 113

Compensation Range:

$77,216.00 - $115,824.00

The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations.

Responsibilities:

GENERAL PURPOSE:
The liaison is a reliable, single point of contact for referring providers and newly recruited physicians/APPs. The liaison assists in increasing patient referrals to URM and affiliates by developing and maintaining mutually beneficial relationships w community practices. The liaison conducts market assessments and outreach; identifies the needs of referring providers recommending changes to existing services and workflows to better meet providers’ needs. The liaison problem solves by communicating and working with clinical and administrative staff to provide follow-up, and resolution as appropriate. Under the supervision of the Director of Network Development, the liaison takes the lead in supporting the transition and retention of recruited physicians/APPs.

ESSENTIAL FUNCTIONS

Marketing and Relationship Development (60%)

• Responsible for regularly scheduled outreach to practices to the Western Region (counties: Genesee, Wyoming, Orleans). Conducts outreach, as needed, to Niagara & Erie counties. This regional assignment could change depending on operational needs.
• Develop and implement specific outreach, relationship building and educational plans to referring providers. Conduct outreach on a scheduled basis, as determined by outreach plans and pre-set call quotas. Work closely with and take direction from The Director of Network Development to identify targeted providers and ensure plans are consistent with business development and marketing strategies. Collaborate with URM Leadership to ensure efforts are aligned with the regional strategy:
  • Strategize: Develop outreach plans and practice/regional information to faculty prior to visit, based on strategic plans.
  • Educate: disseminate promotional/educational materials to community-based referrers on the URM health system to facilitate patient referrals. Facilitate referring provider education of new programs, clinical trials, consultations and provide support as necessary.
  • Communicate: visit physician offices to introduce new faculty, communicate changes in services/programs and distribute information. Focus on physicians/mid-levels which represent a high number of referrals to the URM system. Utilize the most efficient, appropriate and effective communication tools, with a customized approach to the provider.
  • Promote: Provide appropriate value-add talking points for a wide variety of marketing/communication materials to referring providers and staff.
  • Coordinate: Identify and coordinate educational events. Assist in arranging meetings or dinners for referring providers and identified faculty members.
  • Service Recovery: Respond to referral/service problems identified through provider/staff interactions immediately (same day); engage the Director of Network Development, as needed.
  • Investigate: Identify new service needs for accessing system services.
  • Additional duties as assigned.

Physician/APP Retention (20%)

• Orient new faculty physicians/mid-levels to the liaison program, community and URM system/affiliate. Provide additional support to family members as requested/needed.
• Develop introduction plan with new faculty and conduct meet & greet visits with key providers and other local leaders/key stakeholders.
• Assist with transition (address problems) and retention of newly recruited providers. Communicate issues to AVP Regional Network Development & Director of Network Development.
• Ensure connectivity with assi