Marketing Manager, Performance & Insights - TikTok Operations

About the Team:

The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.



About the Role:

We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives.



Key Responsibilities:

Performance Marketing Strategy

- Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.

- Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.



Measurement & Insights

- Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.

- Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives.



Experimentation & Systematic Plans

- Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives.

- Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy.



Audience Targeting & Segmentation

- Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data.

- Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion.



Media Campaign Management

- Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams.

- Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts.



Tooling & Marketing Infrastructure

- Identify and recommend marketing tools—both internal and external—that improve speed to market and creative iteration.

- Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation.



Collaboration & Communication

- Work closely with product managers, data scientists, and engineers to solve complex business problems.

- Present findings and recommendations to stakeholders with clarity and actionable insights.