Group Director, Connections - Walmart Retail Management Services Lead (RMS)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Group Director, Connections - Walmart Retail Management Services Lead (RMS) 

Our Commerce practice helps brands win across marketplaces, retail media networks, and digital shelf environments. As retailers increasingly operate as both merchants and media platforms, our teams help clients connect retail fundamentals with media activation and commercial performance. 

VML is expanding its Retail Management Services (RMS) capability to support enterprise clients across Amazon, Walmart, Target, and other leading retailers. RMS connects digital shelf health, retail operations, and retail media enablement into a unified commerce operating model. 

Who we are looking for  

VML is seeking a Managing Director, Connections – Walmart Retail Management Services Lead to lead RMS for Walmart for a major global client. This role serves as the primary strategic and operational lead for Walmart retail performance, connecting retail fundamentals, platform operations, and retail media enablement. 

The ideal candidate brings deep expertise in the Walmart supplier ecosystem, including SupplierOne workflows and Scintilla analytics, and understands how retail fundamentals drive commercial performance. 

This leader will partner closely with client Walmart sales leadership, VML commerce teams, and WPP Media to ensure retail fundamentals are optimized to unlock both commercial growth and retail media effectiveness. 

Walmart is a priority RMS retailer. This role combines client relationship ownership, platform fluency, and commercial accountability. 

 

Responsibilities 

Client Leadership 

• Serve as the primary client lead for Walmart Retail Management Services for a major enterprise brand. 

• Own the client relationship across RMS strategy, operational execution, and commercial performance. 

• Partner directly with client Walmart sales leadership to align retail operations with commercial priorities. 

• Translate performance signals into actionable insights that drive growth. 

 

Walmart Retail Strategy 

• Lead the Walmart RMS roadmap, prioritization, and strategic planning. 

• Diagnose and improve retail fundamentals that influence revenue, availability, and retail media performance. 

• Identify growth opportunities across assortment, pricing, availability, and con