Sr. Product Marketing Manager, Public Sector

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign’s solutions for the Public Sector industry - crafting and sharing Docusign’s story in the most engaging, persuasive way possible. Your expertise within the public sector will shine as you collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning, and drive demand.

 

You will serve as the SME on the challenges, mission drivers, and buying journey for the federal, state, and local government as well as education and nonprofit verticals - responsible for crafting high impact messaging, positioning, and content, identifying priority use cases where we have a right to win, leading cross-functional go to market plays, enabling our field teams with vital content and tools, and building customer facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.

 

This position in an individual contributor role reporting to the Sr. Director, Solution & International Marketing.

 

Responsibility

• Showcase the value of Docusign’s product and capabilities to the public sector market, understanding why they buy, what features are most important to them, and how they will benefit

• Responsible for the positioning, messaging, and content creation that amplify the Docusign for public sector teams' narrative

• Measure the impact of assets across teams

• Uncover customer insights to improve the customer journey and accelerate the sales cycle

• Refine and optimize messaging based on these insights

• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities

• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively

• Drive usage and create expansion opportunities in collaboration with customer success

• Work with International Marketing to showcase the value of the IAM solutions for public sector audiences and use cases in our core international regions

• Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings, executive briefings)

• Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for public sector audiences by contributing to presentations, sessions, training, and speaking

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the federal, state, local government, education, and nonprofit audience

Preferred

• MBA or work equivalent

• 4+ years of engagement targeting the public sector personas

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-dri