VP, Public Relations and Corporate Communications

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COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 

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POSITION OVERVIEW

The Vice President of Public Relations and Corporate Communications will be responsible for the development, integration, and implementation of a broad range of activities relative to the strategic direction and positioning of the organization and its leadership. 

This role is critical to our leadership and strategy supporting our exceptional growth.  This individual will be responsible for leading the firm’s efforts across Public Relations, Social Media and Employee Communications and will be relied upon to develop and execute strategic communications plans that advance business objectives and influence public opinion, as well as enhance corporate recognition and reputation in support of building our brand.   As the leader of PR, this position will also play a critical role on the cross-functional crisis management team and special situation projects. In addition, the role will oversee our Employee Communications team in driving an informed and engaged workforce. The ideal candidate is passionate about our businesses, the opportunity to work in a collaborative environment and growing organization where they can both roll up their sleeves as well as operate at the more strategic levels.

Responsibilities:

• Develop and implement an integrated strategic communications plan (covering Public Relations & Social Media) to advance our brand identity, broaden awareness of our businesses and increase the visibility of Global Atlantic across key stakeholder audiences.
• Partner with key leaders across the organization to develop a robust thought leadership platform.
• Maintain strong relationships with business, financial and industry media.
• Generate media opportunities in advancement of Global Atlantic’s Brand
• Advance the Social Media strategy to support PR efforts, thought leadership and brand advancement – including creating social media content strategy and driving engagement.
• Serve as spokesperson on media interactions that help promote and/or impact the organization.
• Develop content, including bylined articles, press releases, media pitches.
• Build bridge between senior leadership and the media, working in collaboration with an agency.
• Optimize PR and Social Media communication channels against meaningful KPIs, while making data-informed decisions to advance our efforts. 
• Field media inquiries, vetting across organization and defining path forward.
• Manage and oversee PR agency.
• Coordinate and partner with parent company KKR’s media team to ensure consistent response and awareness.
• Define any technological dependencies for successful strategic execution.
• Understand the overall business objectives and identify opportunities and develop strategies in order to effectively promote specific campaigns initiatives, achievements and milestones
• Oversee our Employee communication efforts to support our Engage, Educate and Celebrate strategy.
• Ensure alignment of messages across internal and external communications.
• Drive awareness of media success/coverage internally among leaders and employee
• Partner closely with Marketing organization to support key campaigns.

Qualifications:

• Degree in public relations, journalism, communications or related field is required
• 10+ years of experience in a senior public relations role, either in house or agency
• Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors and in successfully positioning subject matte