Jobs and Careers

Senior Director, Brand Strategy

Cedar Knolls, New Jersey, United States, United Statesfull_timeVerifiedPosted 15 Jul 2024

About the role

Intro: Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives of This Role: We’re looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We’re seeking someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers. In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy. You will regularly lead the charge to identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients. Duties and Responsibilities:

Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments
Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc) in relation to category, customer, competitor, and brand health dynamics
Partner with other strategic disciplines on projects or assignments as appropriate
Take on increasing levels of responsibility as it relates to business development
Collaborate with clients/team in research design and stimuli development, participate in ongoing research, and provide strategic point of view via reporting
Lead/direct secondary research/audits to gather insights and inform strategy in relation to category, customer, competitor, and brand health dynamics
Responsible for managing and developing team members
Lead annual brand planning efforts for assigned client(s)—proactively work to expand agency role, presence, and contribution as key partner
Lead development/presentation of strategy deliverables, including brand platform, positioning, manifestos, and team