Senior Product Marketing Manager

About This Role

At Strava, we’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we’re looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We’re looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava.

In this role, you’ll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava’s 120M+ athletes truly get the most out of their Strava experience. You’ll focus on marketing new and existing  product features that reinforce the value of our maps and routing features and subscription product, while leading integrated marketing for some of our highest priority initiatives.

This role is based out of our San Francisco, CA office in a hybrid working style. 

You’re excited about this opportunity because you:

• Are customer-obsessed. You’ll become a company expert on consumer needs, motivations, and drivers of activation and retention.
• Have a strong marketing mind. You’ll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.
• Think creatively and simplify the complex. Whether you’re working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn’t even know they had, you’re a master of getting the root of what makes a product awesome how to convince users to care in simple, creative ways. 
• Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.
• Are resourceful and action-oriented. You’ll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You’re comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.

You will be successful here by:

• Taking an audience-first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it.
• Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross-functional team to a unified vision.
• Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
• Collaborating at the highest level with product and cross-functional teams to deliver maximum value for Strava users through a highly integrated experience.
• Embracing ambiguity and change, thriving in an ever-evolving environment of business needs and priorities.

We're excited about you because you have:

• A BA, MBA Preferred
• 8+ years of professional experience in B2C product or brand marketing in a corporate or startup environment, preferably with a direct-to-consumer app-based product 
• A proven track record of driving successful go-to-market launches that drive product adoption in a distinctive and memorable way while  delivering impact to the bottom line
• Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
• Fitness industry or Brand Marketing experience a plus, but not required

About Strava

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: a world connected through movement. 

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoi