Associate Director, Central Activation, Social Activation

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Read this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.  

DESCRIPTION: 

Publicis Media’s Central Activation team supports Publicis Agency clients by executing paid social campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.   

The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both paid social campaign management and strategy. This role oversees a team that manages the day-to-day management of social campaigns and strategies. 

A successful candidate will have at least 5 years of digital media experience in the paid social media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. The candidate should be knowledgeable in all popular social media buying platforms such as Meta Ads Manager, Tiktok Ads Manager, and Pinterest Ads Manager (among others), campaign management functions, including campaign build, creative assignment, performance optimization principles & reporting capabilities. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.  

RESPONSIBILITIES: 

• Manage a paid social team responsible for the client's media buys in the social platforms 
•  Lead and assist in coaching, managing, and educating a team of Supervisors, Sr. Campaign Managers, Campaign Mangers, and Jr. Campaign Managers 
• Direct the execution of brand paid social deliverables to meet/exceed expectations 
• Extensive knowledge of the biddable media landscape (auction dynamics, partner integrations, ad verification, data privacy legislative impacts) 
• Develop, grow, and maintain relationships through exceptional client service 
• Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies 
• Advocate for the value of paid social by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space 
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies 
• Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape 
• Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary 
• Work with media partners to ensure accurate platform implementation 

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business, or equivalent 
• 6+ years of experience managing Paid Social Media Buying required  
• 3+ years of activation experience and planning across various Social platforms (Meta, TikTok, Pinterest, etc.) 
• 2+ years of experience managing a team 
• Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management 
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations 
• Understanding of traditional and interactive media planning elements 
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 
• Strong analytics, organizational, and communication skills 
• Strong client facing experience with the ability to identify risks and effectively manage through issues 
• Strong project management skills 
• Proficiency in Microsoft Office Suite 

Additional Information

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. 

All your information will be kept confidential according to EEO guidelines.

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