Account Director
The Marketing PracticeAbout the role
Salary $100,000 - $120,000
Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.
We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.
What we are looking for
We’re looking for an experienced Account Director, with a passion for marketing. This role is critical to the success and health of client relationships. You’ll be responsible for leading one or more client accounts within a team, driving excellence across client management, team management, and delivery.
Across your accounts you’ll build strong relationships with your clients, providing advice on marketing strategy, and recommending marketing solutions to specific business challenges. Whilst you will work on a variety of clients and integrated marketing programs, a thorough understanding, and experience managing integrated media solutions for clients is needed to be successful in this role. Under your direction, TMP will deliver head-turning, results-driven campaigns for your accounts.
In this role, you’ll be expected to own an annual revenue target of $3mil and be accountable for the overall health and success of your account/s, including account profitability, client satisfaction, and growth. At TMP you will continually develop your knowledge across marketing, your clients’ business, and their industry, helping to match client challenges to TMP solutions and services.
What you will do
Client leadership
- Direct and support teams to manage clients effectively in line with their needs.
- Build and maintain client relationships at Manager and Director level.
- Guide clients on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.
- Help to advise on the appropriate investment needed to achieve client goals.
- Communicate the results/impacts of our work to help secure on-going funding for future projects and campaigns.
- Act as a trusted advisor and expert on your client’s business.
- Challenge and improve briefs.
- Coordinate and deliver compelling quarterly business reviews (QBRs) to provide insight, inspiration, and recommendations for future work.
Account leadership
- Represent your client’s business, brand, strategy and objectives within our internal team, ensuring they have the context they need to succeed.
- Together with a delivery lead, oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account/s.
- Working hand in hand with the project delivery lead, align strategy and delivery to drive excellence across your accounts.
- Maintain a focus on campaign results to measure success and outcomes of campaign activities.
- Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.
Commercial management
- Accountable for converting opportunities that will both be fit for the client’s budget and be profitable for TMP.
- Accountable for Scopes of Work across your account that meet the brief and effectively manage expectations and potential risks.
- Accountable for timely and accurate revenue forecasts across your account/s, working with delivery teams to ensure individual programs are on track.
- Resolve blockers or issues that may stand in the way of your account/s being profitable.
- Give Input into growth targets and commercial reviews.
- Manage investments into client development activity, appropriate to the scale of the opportunity.
Marketing strategy
- Develop a deep understanding of your client’s business, industry and the work, using this insight to inform all aspects of your oversight of your account/s.
- Provide recommendations for marketing solutions that deliver on the business objectives of your clients.
- Use your deep understanding of the services TMP offers to add value to your accounts.
- Capture what’s working across your account/s, sharing wha
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