Senior Marketing Science Analyst

 

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

#LI-Hybrid

About The Team

The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing Crunchyroll with certified reports and insights! The mission of the group is to inspire, support, and guide our partners to be data-aware as we build a system to discover insights and act on them.

We are looking for a hands-on Senior Marketing Science Analyst with experience understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. You will report to the Head of Marketing Science and Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to promote better decisions every day. You are a service-minded, empathetic partner who will be motivated by the opportunity to be the primary in-house insights consultant for the marketing leadership team by building and supporting all decision engines that inspire brand and marketing campaigns.

About You:

• 5+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
• 3+ years of experience in writing complex SQL queries, experience in marketing data automation
• 3+ years of experience with data visualization tools like Tableau, Superset, etc.
• Understanding of install and user-level paid campaign tracking to support multi-touch attribution through UTMs and MMP data for all major marketing channels
• Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
• Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
• Experience working with large datasets (Terabytes of data/ billions of records)
• Expertise in measuring marketing performance against lifetime value metrics
• Outstanding teamwork skills: Experience working across a globally matrixed organization.
• You can tell stories about complex data patterns
• BS in Statistics, Computer Science, Information Systems, or a related field

A day in the life:

• Partner with Branch/Adjust MMPs, direct response, and media buying agencies to develop campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across multiple businesses (theatrical, streaming, e-commerce, etc.)
• Evaluate media measurement using MMM (Marketing Mix Modeling), MTA (Multi-Touch Attribution), and Incrementality A/B Testing
• Lead and develop testing roadmaps, measurement plans, KPI & KLI reporting based on set marketing goals linked to important campaigns and always-on digital marketing tactics
• Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help data visualization

Benefits: Los Angeles

• Competitive salary
• "Use What You Need" time away from work policy
• Medical, Dental, Vision, STD, LTD, and life insurance
• Health care and dependent care FSA
• 401(k) plan with employer match
• Support program for new parents
• Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

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About Crunchyroll

Crunchyroll connects anime and manga fans acro