Director of Americas Field Marketing

Director of Americas Field Marketing (Houston Hybrid)

PROS is looking for an experienced Director of Americas Field Marketing to join our team. Reporting to the Head of Demand Generation, this new role will be pivotal in leading the strategy and execution of high-impact Americas’ field marketing initiatives, ABM campaigns, and partner initiatives directly supporting our pipeline and revenue growth goals. The ideal candidate will build and lead a team of Americas’ field marketers with a deep understanding of sales-focused marketing. This role requires a blend of strategic vision, tactical execution, and strong leadership skills.

The Company - PROS:

PROS Holdings, Inc. (NYSE: PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.

A Day in the Life of the Director of Americas Field Marketing:

Field Marketing Strategy & Execution 

• Marketing Strategy and Plans: Develop and lead Americas’ field marketing strategies and plans that drive pipeline and revenue growth, focusing on high-impact regional and vertical-specific campaigns
• Marketing Activities: Collaborate with our sales and alliances & partners teams to implement joint go-to-market campaigns, using field activities to drive high-quality, pipeline creation, bookings and deal acceleration
• Event Monetization: Ensure that events (industry conferences, roundtables, etc.) are effectively driving pipeline and aligned with business goals
• ROI Optimization: Ensures optimal to best-in-class marketing ROI. Continuously optimizes, course adjusts and innovates all aspects of the field marketing mix 

Account-Based Marketing  

• ABM Plans: Work closely with our digital team to create an omni-channel ABM strategy, collaborating with sales and marketing to identify and target key enterprise accounts
• ABM Tactics: Design, implement, and continuously optimize omni-channel ABM campaigns that drive engagement and conversion at every stage of the buyer journey
• Actionable insights & innovation: Use data and insights to continuously refine ABM tactics to further increase pipeline growth, revenue, target account penetration and ROI 
   

Alliances & Partner Marketing 

• Alliances & Partner Marketing Plans: Collaborates with our strategic alliances and partners to develop joint marketing plans and tactics to drive partner-sourced pipeline and revenue objectives
• Marketing Activities: Works with our partners to plan and support partner-led marketing activities, including account-based marketing (ABM), data-driven marketing, digital marketing, and events  
• Lead Analysis & Pipeline Health: Reviews and analyzes lead reports with partners to assess the impact of marketing programs on pipeline health  
• ROI Optimization: Ensures optimal ROI for partner-driven investments and activities 

Leadership & Talent Development 

• Talent Development: Leads, mentors, and scale the team to ensure that all events and field marketing activities are both yielding returns and aligned to pipeline and revenue growth goals 
• Team Culture: Champions a high-performance culture within the team, driving teamwork