Director, Audience Strategy

Business Overview 

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.  

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.   

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.   

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA. 

Position Summary

We are seeking a passionate and results-driven Director, Audience Strategy on the OneVue Performance, Media and Measurement (PMM) team to lead the implementation and execution of a comprehensive audience strategy across National and Retail Media for a suite of brands within the Kenvue Portfolio. This role will be instrumental in driving the team's success by fostering collaboration, streamlining workflows, and iterating on and developing innovative audience solutions.

Responsibilities

• Lead the development and execution of a comprehensive audience strategy across National and Retail Media for Kenvue's Self Care brands, providing strategic direction and mentorship to a team of managers and senior associates in implementing key audience functions and tactics.
• Serve as the team lead for Retail Media audience planning. Foster strong relationships with key retail partners to develop a deep understanding of retail media operations and capabilities to streamline workflows and processes across the PMM team
• Develop a strategy for managing audience segmentation across national and retail campaigns running concurrently, collaborating with Programmatic, Retail Media, and Audience Client teams to ensure a consistent and effective approach.
• Represent the audience team in retail JBP negotiations, advocating for the inclusion of audience capabilities that deliver strategic value and drive impactful results.
• Identify and evaluate emerging audience trends and technologies, including alternative targeting solutions, clean room opportunities, and partner capabilities. Synthesize these opportunities with client leads and provide recommendations on whether to test and implement.
• Develop and implement best practices for audience planning and execution -- ensuring the team adheres to consistent standards and processes.
• Lead the design, execution, and reporting of Audience-first Enterprise Learning Agenda (ELA) test-and-learn initiatives, working closely with clients to define test objectives. Delegate responsibilities with cross-functional teams to execute test plans, and develop clear and actionable reports that communicate findings and recommendations.
• Present findings and recommendations to senior leadership -- communicating the team's progress, insights, and recommendations in a clear and concise manner.
• Provide proactive contribution to clients' business growth by identifying new business opportunities; develops long-term solutions for clients including custom data management solutions and data solutions

Required Skills & Experience

• 6-10 years of experience in a media-related role, with an emphasis on audience strategy and planning, ideally across national and/or retail media channels.
• Prior experience working in Programmatic a must, with a strong familiarity with DSPs such as Trade Desk and/or DV360.

Desired Skills & Experience

• Audience Strategy & Planning: