Intern, Loyalty & Customer Data Packs (EMEA)

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Intern, Loyalty & Customer Data to join our Digital Marketing & Loyalty team based in Antwerp, Belgium.

Key Internship Info

• Start date: October 1st, 2025

• Length of contract: 6-month internship, non-renewable

• Reimbursement: €1.055,95 gross/month. An additional €250,00 gross/month for candidates relocating from outside Belgium is provided as relocation support

• Post-Internship Outlook: while this internship is not designed to transition into a permanent or temporary role, opportunities may arise along the way, depending on business needs and individual performance.

Let’s talk about the role!     

We’re seeking a motivated and detail-oriented Loyalty & Customer Data Intern to join our team. In this role, you’ll play a key part in managing and optimizing customer data through BlueConic, our Customer Data Platform (CDP). Your contributions will help power personalized marketing initiatives, refine customer segmentation strategies, and support data-driven decision-making across all Packs brands.

How You Will Make a Difference

You will support the team in the following areas:

• Manage and optimize the BlueConic platform on a daily basis, including tasks such as data ingestion, profile unification, and audience segmentation.

• Support the CRM & Loyalty Manager in designing, building, and maintaining customer journeys and lifecycle marketing campaigns.

• Collaborate cross-functionally with marketing, e-commerce, and analytics teams to ensure data consistency, accuracy, and alignment across platforms.

• Analyze customer behavior and campaign performance to uncover actionable insights, identify trends, and support continuous improvement.

• Document workflows and processes, contributing to the development and refinement of best practices for effective CDP usage.

• Participate in cross-functional meetings, providing data-driven insights and recommendations to support strategic initiatives.

Collaboration

You’ll work closely with both internal and external stakeholders to ensure customer data is effectively leveraged across the business:

• Internal Teams:
  Collaborate with the CRM & Loyalty Manager (your direct supervisor), as well as teams across digital marketing, CX, brand, and tech to support targeted campaigns, personalized experiences, and data accuracy.

• External Partner:
  Engage with BlueConic for platform training and technical support

What You’ll Learn

This internship is designed to provide you with hands-on experience and practical knowledge in key areas of digital marketing and customer data management:

• Master a Leading Customer Data Platform (CDP):
  Get hands-on experience with BlueConic, learning how to manage customer profiles, unify data from multiple sources, and build dynamic audience segments. Discover how CDPs enable personalized marketing and support omnichannel strategies.

• Explore Digital Marketing & Loyalty Strategy:
  Gain insight into how brands like Kipling build and nurture customer relationships. Learn how lifecycle marketing, retention campaigns, and loyalty programs are designed, executed, and optimized.

• Develop Data-Driven Thinking:
  Strengthen your analytical skills by interpreting customer behavior and campaign performance. Learn how to turn data into actionable insights that inform marketing and e-commerce strategies.

• Collaborate Across Teams:
  Work closely with digital marketing, customer experience (CX), brand, and central analytics teams. Understand how different departments align around customer data to drive business goals and deliver seamless customer experiences.

• Gain Proficiency in Industry Tools: BlueConic (Customer Data Platform), Shopify (E-commerce platform), Google Analytics (Web analytics), Google Ads (Search and display advertising), Meta Ads (Social media advertising).

Skills for Success

We’re looking for someone who is:

• Fluent in English, with strong verbal and written communication skills.

• Passionate about customer data, digital marketing, and CRM technologies, with a desire to learn and grow in these areas.

• Detail-oriented and analytical, with a proactive mindset and a knack for problem-solving.

• A strong communicator and team player, able to collab