Sr. Manager, Product Marketing, 10+ years of experience
Snap Inc.About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.
The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Sr. Manager of Product Marketing to join our Revenue Product team at Snap Inc!
What you’ll do
Set and lead GTM strategy across key product initiatives within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
Represent product marketing in roadmap planning, product reviews, and executive discussions
Define global positioning strategies and scalable launch playbooks
Drive cross-functional alignment at the org-wide level for major launches and adoption strategies
Lead strategic research and thought leadership initiatives across product areas
Mentor and guide junior team members and contribute to broader marketing best practices
Knowledge, Skills & Abilities
Advanced expertise in digital advertising, monetization, and platform strategy
Strong executive presence with the ability to influence at the highest levels
Proven leadership in scaling marketing programs and frameworks globally
Exceptional communication and storytelling skills across business and technical teams
Ability to operate autonomously and lead in ambiguous, high-impact scenarios
Minimum Qualifications
BS/BA degree or equivalent years of experience
10+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
Preferred Qualifications
Track record of global GTM leadership in ad tech or digital platforms
Expertise in vertical strategy, creator ecosystems, and advertiser engagement
Experience mentoring teams and driving long-term organizational impact
Comfortable with data analysis and visualization using tools like Looker or similar platforms
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse ba
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