Senior Email Marketer

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.  

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships. 

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). 

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com. 

Texas Capital Bank is hiring a results-driven leader to manage and optimize customer communications across email and digital channels. This role owns the full email lifecycle, from strategy and content to testing, execution, and reporting, while ensuring alignment with cross-functional teams. The ideal candidate will enhance personalization, improve deliverability, and drive performance through data-driven insights, A/B testing, and workflow optimization, all within a fast-paced, agile environment.

Responsibilities:

• Own the email process end-to-end: strategy, content construction, segmentation, testing, execution, and reporting

• Partner with Marketing, LOB Enablement, and Technology teams to align initiatives and maintain executional consistency

• Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance

• Improve email performance in partnership with marketing and drive higher level of personalization to increase open / click through, etc.

• Introduce more robust A/B Testing (e.g. subject lines, content, personalization, etc.)

• Monitor and improve deliverability

• Actively manage different business units and allow for relevant quality assurance

• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed

• Optimize marketing workflows and data integrations to support scale and efficiency

• Build dashboards and report on campaign performance to deliver insights for ongoing improvements to Marketing Managers

• Stay current on SFMC updates and industry best practices

• Lead in a fast-paced, agile environment

• Perform additional ad hoc tasks as needed

Qualifications:

• Minimum 5 years’ experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Mobile Studio, Automation Studio)

• Minimum 2 years’ experience in a leadership role

• Proficient in AMPscript, HMTL, CSS, and SQL for dynamic templates, segmentation, personalization, and campaign customization

• Experience in audience segmentation, list management, dynamic content, and automation workflows

• Proven experience executing data-driven campaigns and building journeys in Salesforce Marketing Cloud

• Strong analytical skills; able to interpret campaign data and optimize performance

• Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary