Senior Marketing Analytics

We are seeking a highly skilled Senior Consultant to join our Marketing Measurement & Analytics team for a global fintech client. The ideal candidate brings strong expertise in SQL, Tableau, and analytical problem-solving, along with experience working with cross-functional stakeholders. This role is perfect for someone who enjoys quantifying marketing impact, uncovering customer insights, and shaping data backed marketing strategies across marketing channels.

Work Model

• Fully Remote

Key Responsibilities:

•    Analyze marketing and customer data to quantify the impact of marketing initiatives on revenue and business outcomes.
•    Work closely with stakeholders to understand business requirements and provide strategic insights to solve critical business problems. 
•    Develop and maintain dashboards, visualizations, and performance reports using Tableau.
•    Write, optimize, and validate SQL queries to extract, transform, and analyze large datasets.
•    Deliver insights that help optimize marketing strategies across channels, including spend allocation, targeting, and campaign effectiveness.
•    Conduct customer segmentation, behavioral analysis, and lifecycle performance assessments.
•    Partner with marketing, product, and analytics stakeholders to understand business needs and translate them into analytical solutions.
•    Provide clear, actionable recommendations to improve marketing ROI and drive strategic decision-making.
•    Ensure data accuracy and consistency through regular validation and quality checks.
•    Stay current with industry trends in marketing analytics, attribution, and measurement methodologies.
 

Required Qualifications
•    Bachelor’s degree in a relevant field (e.g., Data Science, Statistics, Marketing Analytics, Business Analytics).
•    4-5 years of experience in marketing analytics, data analytics, or related fields.
•    Strong proficiency in SQL for data extraction and manipulation.
•    Hands on experience with Tableau for visualization and reporting.
•    Solid understanding of marketing measurement concepts, attribution, and performance analytics. Preferably in B2B marketing space.
•    Excellent communication skills with the ability to translate data into compelling narratives.
•    Demonstrated experience collaborating with stakeholders and influencing decisions.
•    Strong analytical thinking, problem-solving abilities, and attention to detail.
•    Ability to work independently, take initiative, and manage multiple priorities.

Preferred Qualifications
•    Experience working with fintech, financial services, or digital first consumer businesses.
•    Familiarity with marketing attribution models, MMM, or experimentation frameworks.
•    Exposure to additional BI or data visualization tools.
•    Understanding of predictive modeling or statistical analysis techniques.
 

EXL (NASDAQ: EXLS) is a leading data analytics and digital operations and solutions company. We partner with clients using a data and AI-led approach to reinvent business models, drive better business outcomes and unlock growth with speed. EXL harnesses the power of data, analytics, AI, and deep industry knowledge to transform operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect. We are headquartered in New York and have more than 54,000 employees spanning six continents. For more information, visit www.exlservice.com.

EXL never requires or asks for fees/payments or credit card or bank details during any phase of the recruitment or hiring process and has not authorized any agencies or partners to collect any fee or payment from prospective candidates. EXL will only extend a job offer after a candidate has gone through a formal interview process with members of EXL’s Human Resources team, as well as our hiring managers.