AQI - Integrated Marketing Campaign Lead

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you. 

• Owning your ambition and fueling your career growth. 

• Thriving in a supportive team environment that inspires you to strive for excellence. 

It’s possible with a role at Aquatic Informatics (https://aquaticinformatics.com/).

Aquatic Informatics (AQI), a Veralto company, is a mission-driven software company that organizes the world’s water data to make it accessible and useful. We provide software solutions that address critical water data management, analytics, and compliance challenges for the rapidly growing water industry. We offer a full range of solutions, from standalone software packages for individual users, hosted software services, and enterprise-wide national systems. We serve over 1,000 municipal, federal, state/provincial, hydropower, mining, academic, and consulting organizations in over 60 countries that collect, manage, and process large volumes of water data.

Aquatic Informatics is headquartered in Vancouver, Canada and has offices in the US and Australia. We value independent thinking, initiative, teamwork, a relentless pursuit of quality, a playful spirit, and a sense of humor. We like smart people – IQ and EQ – who care about the environment and want to do good in the world. Ours is a unique culture where purpose meets possibility: where the work we do makes a real difference on the world’s valuable water resources, and where you’ll have opportunities to own your ambition and fuel your career growth.

We offer:

• Health benefits and RSP starting day 1
• 11 paid holidays
• PPTO policy
• Flexible working hours
• Career coaching and development opportunities

Reporting to the Global Director of Growth Marketing the Integrated Marketing Campaign Lead is responsible for designing and delivering cross-channel marketing campaigns that drive customer acquisition, engagement and closed-won bookings.

Our Integrated Campaign Lead role is a high-impact, hands-on role where you’ll own end-to-end campaign execution—from planning concepts to driving results—across email, digital, paid media, events, and webinars.

Working alongside Product Marketing, Sales, and Product Management, you’ll bring strategy to life—translating market insights and go-to-market priorities into compelling campaigns that generate demand and accelerate pipeline.

You’ll thrive in this role if you love the challenge of building scalable programs, have a deep understanding of buyer journeys, and enjoy using automation and analytics to optimize campaign performance. If you’re a self-starter who gets excited by both strategy and execution—this role is for you.

This position is part of the Marketing department located in Vancouver, BC and will be remote.

Aquatic Informatics (AQI) is a remote-first company. Our ideal for this position would be in Vancouver, Canada where our headquarters is located.

Travel will be required for this role, for up to 15% of the time.

In this role, a typical day will look like:

• Build and execute integrated campaigns that span digital, email, paid channels, and events—crafting full-funnel journeys that engage prospects and convert them into pipeline
• Transform product positioning into powerful stories that resonate across customer segments in collaboration with Product Marketing.  Establish thought leadership through compelling content and consistent brand messaging across all channels.
• Collaborate closely with Sales to develop Account-Based Marketing (ABM) strategies that target high-value accounts with compelling reasons to engage
• Analytics & Optimization - Use data and analytics to track performance, optimize campaigns, and report on key metrics (e.g., ROI, lead generation, conversion rates). Lead A/B testing, segmentation, landing page optimization and nurture strategies
• Leverage marketing automation and CRM tools (e.g., Marketo, Salesforce, Wordpress) to manage lead flow and track results
• Budget & Vendor Management - Manage marketing budgets and oversee relationships with external vendors, agencies, and digital partners to ensure efficient spend and effective execution across all channels
• Marketing Trends & Innovation - Stay up-to-date on the latest marketing trends, tools, and technologies. Introduce and experiment with innovative digital marketing tactics to stay ahead of the competition

The essential requirements of the job inc