The Group Sales Manager will be responsible for managing the overall event sales lifecycle of catering events with UW Athletics at Camp Randall Stadium, Kohl Center Arena, and University Ridge Golf Course to meet and exceed established annual sales revenue goals. The ideal candidate will be an experienced and driven sales professional - able to collaborate with a range of stakeholders to plan and deliver outstanding guest experiences.
Detailed Responsibilities
Builds and maintains relationships with location partner teams to jointly secure and maximize catering opportunities
Ensure smooth transition and communication with location partner teams to execute positive client experience
Partnering with location leadership to identify opportunities to grow revenue via sales trends, strategic menu development, and creative, new opportunities to expand catering revenue opportunities
Contributes to and manages the development of strategic sales initiatives
Completion of annual lost business analysis to investigate areas of opportunities resulting in increased secured business
Ability to analyze sales trends, client s needs, and wants to enhance the overall event experience
Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the location partner
Promptly respond to all client correspondence, phone, and email, including initial inquiry correspondence, proposal development for qualified leads, and all follow up as necessary to secure business
Negotiate with clients through the use of creative and attractive menu presentations and event proposals
Working closely with the culinary and operations team to develop menus and staffing bids to WOW clients and guests
Creating Banquet Event Orders (BEOs) and catering agreements in appropriate system and submitting for client signature in accordance with venue deadlines
Manage client relationships to set expectations and drive positive event experience
Handling client billing to ensure accurate and timely payment of deposits and final payments
Solicits event feedback and compiles opportunities for improvement and event experience
Attending management meetings and partnering with all management stakeholders to ensure the timely fulfillment of group sales contracts
Manages event communication to appropriate stakeholders including, but not limited to, event files for use by operations, schedule of events, and final BEOs
Facilitating weekly BEO meetings with operations and culinary to ensure everyone is aligned on event expectations
Collects end of night feedback from the operations team to include in event recap documentation
Maintaining CRM system of current and future potential clients
Completing maintenance and clean-up of processes in the infor/Reserve system
Inspecting event setups to ensure they match the banquet event order
Other duties as assigned
Job Requirements
* 2+ years in a catering sales role
* Hospitality or Business Degree is preferred
* Experience working on major events is preferred
* High level of computer literacy
* Passion for hospitality, food, and retail
* Excellent interpersonal and stakeholder management skills