Marketing Communications Manager, Donor Engagement

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

 

The American Heart Association has an excellent opportunity for a Marketing Communications Manager, Donor Engagement in our Mission Advancement department.

 

This position can be home-based.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

This individual serves as the strategic implementer of an integrated portfolio of donor-facing communications supporting non-cash, planned, and legacy giving audiences. This role leads the development and delivery of multi-channel marketing and stewardship communications designed to educate, inspire, and move donors, prospects, and volunteers along the giving journey, from early interest through sustained engagement.

 

Responsible for planning, producing, and leading a high volume of coordinated promotion and engagement communications across print, digital, email, web, events, and social channels. This role requires a highly organized, self-directed communicator who can translate complex giving concepts into clear, compelling content while mleadingmultiple initiatives simultaneously and collaborating across teams.

 

Key Responsibilities:

 

Integrated Donor Communications & Journey Management

• Lead the development and execution of comprehensive donor communication strategies supporting non-cash and legacy giving audiences across the full engagement lifecycle, including education, cultivation, and stewardship.
• Plan and lead multi-channel donor journeys incorporating direct mail, email, web, social media, newsletters, and virtual experiences to support both prospect nurturing and ongoing donor engagement.
• Execute both “cool” and “warm” lead‑nurturing strategies, ensuring coordinated messaging, timing, and audience targeting.

Content Development & Production Leadership

• Oversee the creation of donor-facing materials such as brochures, booklets, one-pagers, newsletters, surveys, and digital assets, ensuring accuracy, clarity, brand alignment, and emotional resonance.
• Serve as lead writer and designer (or partner with internal/external designers as appropriate) for select communication vehicles, including newsletters and email campaigns.
• Strategize on and integrate donor story spotlights and impact narratives across appropriate communications to demonstrate mission value and donor impact.

Email, Digital & Web Strategy

• Create, lead, and deploy donor email campaigns, e‑chases, automated journeys, and anniversary or milestone outreach.
• Develop and maintain planned giving and donor-focused webpages, including lead-generation elements and supporting content.
• Collaborate with internal partners to ensure all external digital communications are supported by timely and accurate internal notification and drop communications.

Events, Webinars & Engagement Experiences

• Plan, lead, and execute virtual and in-person experiences, including all pre- and post-event communications and follow-up.
• Ensure seamless integration between event experiences and ongoing donor journeys.

Analytics, Optimization & Reporting

• Track, analyze, and report on email performance, donor engagement metrics, and journey effectiveness.
• Use insights and data to inform ongoing optimization of messaging, sequencing, and channel strategy.
• Ensure accuracy, completeness and quality for data within projects and areas of responsibility

Internal Communications & Collaboration

• Support internal communications and knowledge-sharing related to donor outreach initiatives, including select internal news