Senior Director, Marketing B2B

Company Description

Location: New York preferred or Los Angeles 
Reports to:  EVP, Audience Engagement

Salary: $150,000 - $170,000 gross basic per annum

Overview
Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more.  

Why This Role Matters

As WildBrain accelerates its digital growth across YouTube, FAST, and AVOD, advertisers and partners need a clear, compelling understanding of the unique value our audience delivers. This role exists to increase revenue by strengthening advertiser demand, improving industry perception, and driving greater efficiency and effectiveness across the commercial funnel.

Success is defined by measurable outcomes:

• Improved awareness and favourability among advertisers and agencies
• Stronger consideration and category leadership for kids & family digital media
• Increased inbound interest and sales pipeline quality
• Greater commercial impact from GTM efforts, content, and industry presence
• More aligned, efficient cross team‑team execution supporting accelerated growth

About the Role 

The Senior Director, Marketing leads the B2B marketing function for Audience Engagement and is responsible for delivering commercial outcomes that grow revenue and influence for WildBrain’s digital Network. This role ensures our market positioning, industry presence, and Go-To-Market execution directly support business goals across Media Solutions, YouTube, and FAST partnerships.

This leader converts insights, product capabilities, and audience value into narratives and programs that:

• increase advertiser demand
• elevate WildBrain’s industry authority
• strengthen partner confidence
• improve pitch effectiveness and conversion

This is a senior strategic role requiring someone who can bring clarity to complexity, influence across a matrixed environment, and deliver business results with both strategic vision and hands on‑on execution.

Job Description

1. Drive B2B Marketing Strategy in Support of Growth

• Own the B2B marketing strategy and roadmap to deliver revenue ‑connected outcomes: stronger awareness, elevated perception, and increased demand among advertisers, agencies, and platform partners.
• Define differentiated positioning and value propositions that improve marketplace competitiveness and pitch win rates.
• Translate complex data, product capabilities, and audience insights into simple, compelling commercial narratives that drive advantage for Sales.

2. Deliver High Impact Go-to-Market Programs

• Lead GTM strategy for new product offerings, audience packages, tentpole programs, and category initiatives, ensuring each drives measurable pipeline and revenue impact.
• Work in conjunction with the Sales Development, Client Success and Partnerships to create a feedback loop from sellers and Network content partners, so that we increase content acquisition opportunities, deal velocity, meeting conversion, and partner engagement (decks, proof points, case studies, narratives).
• Maximize commercial impact at industry moments (upfronts, agency roadshows, advertiser presentations), measured by new opportunities and increased partner commitments.

3. Strengthen Cross Functional Alignment and Efficiency

• Partner closely with Media Solutions, YouTube, and FAST & AVOD teams to ensure unified positioning, frictionless collaboration, and consistent commercial storytelling aligned to business priorities. 
• Work with MarCom to ensure alignment with corporate, investor, and brand level‑level messaging, ensuring a coherent story across all external touchpoints.
• Build shared processes, tools, and calendars that increase execution efficiency and eliminate fragmentation across Sales, Marketing, Corporate, and Audience Engagement.

4. Build Industry Leadership and Market Influence

• Deliver a thought leadersh