Head of Marketing

<p><strong>The Role</strong></p> <p>LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers.</p> <p>LettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it.</p> <p>You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.<em> Brand-first or Content-first</em> backgrounds are not the right fit for this role.&nbsp; This leader will sit onsite at our newly opened headquarters in the westside of LA.</p> <p><strong>Why Join Us</strong></p> <ul> <li>You’ll be LettrLabs’ first marketing leader at a company with real product-market fit and accelerating revenue.&nbsp; You’ll take on full ownership of the department from day one.&nbsp;</li> <li>AI augmented direct mail is surging as purely digital CACs climb.</li> <li>You'll own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation, and most importantly pipeline. You'll manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue.</li> </ul> <p>&nbsp;</p> <p><strong>What You Will Own</strong></p> <ul> <li>Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.&nbsp;</li> <li>Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.</li> <li>Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.</li> <li>Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.</li> <li>Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.</li> <li>Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across bot