Product Marketing Manager - Tolling and Bypass

Function: As the Product Marketing Manager at PrePass Safety Alliance, you will play a crucial role in driving the success of our products and services. You will be responsible for developing and executing strategic marketing plans, ensuring effective product positioning, and supporting sales initiatives to meet business objectives. Collaborating with cross-functional teams, you will have the opportunity to make a significant impact on the transportation industry by promoting innovative technologies that enhance safety and streamline operations for our customers.

Requirements

Key Responsibilities:

• Product Positioning and Messaging: Craft compelling product positioning and messaging that effectively communicates the unique value proposition of PrePass solutions to the target audience, including trucking companies, fleet managers, and transportation industry stakeholders.
• Go-to-Market Strategy: Develop and execute go-to-market plans for new product launches and feature updates, ensuring coordinated efforts across marketing, sales, and product teams.
• Market Research and Analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape. Utilize this data to refine marketing strategies and identify opportunities for product enhancements.
• Content Development: Create persuasive marketing collateral, including product brochures, sales presentations, website content, case studies, and whitepapers, to support the sales team and drive customer engagement.
• Digital Marketing: Collaborate with the digital marketing team to develop online campaigns, SEO strategies, and social media initiatives that drive brand awareness and customer acquisition.
• Sales Enablement: Empower the sales team with the necessary tools and resources to effectively communicate the value proposition, features, and benefits of PrePass products. Conduct sales training sessions when required.
• Customer Engagement: Build and nurture customer relationships through customer feedback sessions, surveys, and engagement programs to gather insights and identify opportunities for product improvement.
• Competitive Analysis: Monitor competitor activities and analyze their marketing strategies to identify potential threats and opportunities. Utilize findings to adapt the marketing approach as needed.
• Performance Measurement: Define key performance indicators (KPIs) and analyze marketing campaign performance and product adoption metrics. Use data-driven insights to optimize marketing efforts continually.
• Cross-Functional Collaboration: Work closely with product management, sales, operations, and customer support teams to align marketing efforts with overall business goals and ensure a cohesive customer experience.

Education/Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in product marketing within the transportation or technology industry preferred.
• Exceptional written and verbal communication skills.
• Demonstrated success in developing and executing successful marketing strategies.
• Data-driven mindset with proficiency in marketing analytics tools.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Creative problem-solving skills and a proactive, self-driven attitude.

Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.