Senior Digital Content Producer

About TEGNA

TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.

 

 

 

About WWL Louisiana:
WWL Louisiana is where New Orleans meets the future of local news. We’re not just about delivering stories – we’re about creating content that grabs attention and sparks engagement. If you’re ready to elevate your storytelling game and create content that resonates, we’ve got a spot for you.

Job Summary
WWL Louisiana, the TEGNA-owned CBS affiliate in New Orleans, is searching for a Senior Digital Content Producer to help lead the day-to-day production of news content across our website, mobile and streaming apps, and social media platforms.

This is a senior position on our digital team, reporting to our Digital Director. The person in this role works alongside other digital producers to create and manage the content and audience experience on our digital platforms, but they also help lead the team in identifying content opportunities and prioritizing tasks throughout the day.

The ideal candidate is a journalist at heart and a creative problem-solver with an eye for detail and an insatiable hunger for great content. It’s also equally important to have the qualities of a people-leader – someone who can be a digital ambassador in the newsroom, helping teach fellow journalists and encouraging audience-focused content decisions.

Qualified candidates must be strong writers with the ability to write and edit news stories quickly and accurately. They must also be extremely organized, communicative, and proactive, with the ability to juggle both day-to-day production work and some leadership tasks.

Responsibilities

Tracks multiple streams of information to keep up with the daily news cycle
Monitors trends and analytics to determine audience interest and inform editorial decisions
Communicates effectively with teammates and the newsroom
Helps the digital team identify, prioritize, and execute tasks
Helps guide reporters, photojournalists, and other content creators in digital content needs
Helps and coaches others to find story ideas, confirm info, research for facts and credibility
Takes initiative in creating content and delegating content creation around key digital audience drivers, like breaking and trending news, weather, sports, and politics
Takes a lead role in any advanced digital production/storytelling for special content
Helps coordinate and manage digital projects and coverage plans
Creates, packages, edits, and publishes digital content
Clips videos from newscasts
Creates/manages content on social media
Sends push alerts and email newsletters
Manages content curation across digital platforms
Sets up livestreams and schedules programming for our streaming app, etc.
Performs other tasks as required by supervisor

Requirements

BA/BS in journalism, communications, or related field
1 to 3 years digital content production experience in a fast-paced news environment
Excellent communication and organizational skills
Ability to work under constant time pressure and meet deadlines
Ability to calmly handle live, breaking news situations and rapidly changing coverage
Strong news and editorial judgment, with a clear understanding of the tenets of professional journalism, traditional news values, and news writing fundamentals
Strong knowledge of AP style, grammar, and copy editing basics
Highly skilled in creating and packaging engaging, audience-driven content
Experience using content management, photo and video-editing systems
Deep knowledge of SEO best-practices
A working knowledge of industry-standard best practices for the major social media platforms
Experience creating a variety of social media content, including graphics and vertical video
A basic understanding of how to interpret and use digital metrics to guide editorial decisions

Benefits: 

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax ba