Jobs and Careers

Associate Athletic Director for Marketing, Fan Engagement and Creative Content

Texas A&M University-Corpus Christi

Corpus Christi, United Statesfull_timeVerifiedPosted 27 Mar 2024

About the role

Job Title

Agency

Texas A&M University - Corpus Christi

Department

Athletics Programs

Proposed Minimum Salary

Commensurate

Job Location

Corpus Christi, Texas

Job Type

Staff

Job Description

TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.

TAMU-CC’s beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.

Learn more information here!

PURPOSE

At the direction of the Deputy Athletic Director for External Relations, this position will be overseeing all aspects of marketing game day production of Islander Athletics events while providing unique and memorable experience for fans in attendance. The Associate AD will also oversee all creative content and branding for the athletic department.

RESPONSIBILITIES

Functional Area 1: Awareness/Branding/Creative Content

Percent Effort: 50%

Supervise staff to includes: Marketing and Fan Engagement Assistant, Graphics Design GA, Student Workers & Interns (Marketing, photography, etc.)
Planning and achieving marketing initiatives to increase awareness and attendance, engage students, enhance customer experience and solidify the department’s brand.
Oversee the creation of marketing and branding plans for all sports.
Oversee social media efforts for the Athletics Department.
Responsible for efforts to a) enhance the visibility of the Islanders Athletic program in the conference, state and nationally, b) advance TAMU-CC mission, vision and branding, c) develop and implement printed and online materials aligned with Athletics design standards and TAMU-CC Brand and Style Guide.
Manage athletics website in conjunction with the Assistant Athletic Director for media relations (goislanders.com) with oversight of all information and content including feature stories and student-athlete spotlights.

Functional Area 2: Promotional Marketing

Percent Effort: 40%

Direct the Athletics Creative Team to develop programming and digital marketing to include video board content, halftime shows and recognitions, sponsor activations, in-game promotions, fan contests and other entertainment elements.
Responsible for all game day scripts.
Attend new student orientations, Waves of Welcome and other back to school campus events to promote Islanders Athletics. Collaborate with on-campus student organizations, campus leaders, and community members to collaborative events. Assist with other events as needed.
Oversee, schedule and assist with all gameday duties related to sporting events.
Create and edit various publications, including, but limited to, digital graphics, game programs, revenue generation materials and special event collateral.

Functional Area 3: Compliance

Percent Effort: 10%

Maintain compliance with the rules and regulations of the NCAA, A&M System, NCAA, Southland Conference and any other governing body is of paramount importance to the University.

WHAT YOU WILL NEED