Director of Global Technical Marketing & Technical Service, Lubricant Components

Now hiring! Director of Global Technical Marketing & Technical Service, Lubricant Components

 

Houston, TX (Hybrid)

 

We are looking for a Director of Global Technical Marketing & Technical Service, Lubricant Components to join our Performance Chemicals team in Houston, TX.

 

Come create chemistry with us!

 

As an innovative partner, BASF’s Performance Chemicals division offers chemicals for various customer industries, such as plastics, automotive, refining, lubricants, oilfield and mining. Our highly qualified and experienced team with outstanding market knowledge as well as our innovation platform and application know-how ensure our technological competence to provide excellent solutions to our customers.  

 

In this role, you will lead the global technical marketing and technical service organization for Lubricant Components within BASF’s Fuel & Lubricant Solutions business. You will define the global technical strategy and product positioning, build and develop a high-performing matrixed team, and ensure world-class, scalable technical support. By translating innovations into customer-facing value and enabling strong regional execution, you will accelerate formulation success, drive adoption of lubricant component technologies, and support profitable business growth. 

As a Director of Global Technical Marketing & Technical Service, Lubricant Components, you create chemistry by...

 

• Defining and driving the global technical marketing strategy and value propositions for lubricant components, aligning product positioning with customer requirements, market needs, regulatory trends, and BASF strategic objectives. 
• Building, leading, and mentoring a global, matrixed team by setting clear priorities, KPIs, development plans, and ensuring strong capability and execution excellence. 
• Acting as the senior technical escalation point for strategic accounts (lubricant blenders, OEMs, industrial users), resolving complex technical challenges, and maintaining executive-level customer relationships. 
• Collaborating closely with Laboratory & Innovation Management, Product Management, Sales, Commercial Excellence, Regulatory Affairs, Supply Chain, and Manufacturing to ensure product roadmaps, launch readiness, and effective commercial support across regions. 
• Creating standardized global technical collateral, application guides, training programs, field-trial playbooks, and digital tools to support consistent commercialization and scalable adoption of lubricant components across regions. 
• Ensuring timely execution of technical projects and customer requests—including product development activities, quality-complaint investigations, validation work, and raw-material adoption—while maintaining oversight of global lubricant regulations, OEM specifications, ASTM/ISO test methods, and sustainability drivers. 
• Representing BASF in industry bodies, standards committees, and customer forums, and translating R&D innovations into customer-facing solutions that support global product launches, commercialization, lifecycle management, localization, and reformulation for regional requirements. 
• Owning budgets for global technical marketing and service, prioritizing investments for capability building, trials, and commercialization support, tracking ROI, and ensuring CRM and knowledge-management systems capture learnings, adoption rates, launch performance, and data needed for informed decision making. 

If you...

 

• Hold an advanced technical degree (MS/PhD) in Chemical Engineering, Chemistry, Tribology, or a related discipline; an MBA or business qualification is an advantage. 
• Bring significant experience in technical marketing, technical service, or application development, with proven success leading matrixed teams and delivering large cross-regional programs. 
• Can translate technical differentiation into commercial value propositions, support strategic accounts and tender processes, and contribute to pricing and portfolio decisions. 
• Demonstrate strong people-leadership and stakeholder-management skills, with experience leading globally distributed teams in a matrix environment, and communicate effectively at technical and executive levels. 
• Have the ability to synthesize market, technical, and regulatory inputs into strategy, prioritize investments, and use data to drive decision-making, including comfort with business KPIs and P&L implic