Director, Marketing Operations

About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

About the Role

As the Director of Marketing Operations, you'll be a strategic leader responsible for the operational engine of our marketing organization. You will define and implement the processes, technologies, and data strategies that enable the marketing team to execute campaigns efficiently, measure their impact accurately, and scale our efforts effectively. You'll lead a high-performing team and serve as the central hub for marketing project management, technology, and data governance.

Key Responsibilities

Strategic Leadership & Project Management

• Define and Manage Marketing Operations Strategy: Develop and execute a comprehensive marketing operations roadmap that supports the marketing organization's goals and aligns with broader business objectives.
• Establish Project Management Best Practices: Institute a standardized project management framework for all major marketing events and projects, including templates, workflows, and communication protocols to ensure on-time and on-budget delivery.
• Lead and Develop a High-Performing Team: Mentor, manage, and grow a team of marketing operations professionals, fostering a culture of continuous improvement, innovation, and accountability.

Martech Stack & Data Management

• Martech Stack Ownership: Own the entire marketing technology stack, from evaluation and selection to integration and administration. Ensure our tools are best-in-class, provide maximum value, and are integrated to create a seamless ecosystem.
• Technology Roadmap: Create and maintain a centralized view of the martech stack and develop a technology roadmap that anticipates future needs and optimizes current investments.
• Marketing Data Strategy: Design and implement a robust data strategy for the marketing organization. This includes overseeing data quality, unification, distribution, and governance for leads, contacts, and campaigns.
• Privacy & Compliance: Ensure all marketing processes and technologies adhere to corporate, legal, and privacy regulations (e.g., GDPR, CCPA).

Process Optimization & Enablement

• Project Management: Work cross-functionally across Marketing to project Manager large scale projects. 
• Marketing Efficiency: Create repeatable and scalable marketing processes that reduce costs and increase goal attainment. Provide training and enablement for the marketing team on tools and processes.
• Process Accessibility: Easy accessibility and understanding of marketing processes for all team members.
• End-to-End Lead Management: Take ownership of the complete lead-to-opportunity process, including lead scoring, segmentation, and process flows. Optimize this process to increase efficiency and conversion rates.

Qualifications

• Experience: Proven experience in a senior marketing operations role, with a strong background in managing Martech stacks, lead management processes, and data governance.
• Leadership: Exceptional leadership and team management skills, with a track record of developing and mentoring talent.
• Technical Acumen: Deep expertise in Marketo and Salesforce
• Strategic Thinking: Ability to think strategically and tr