University of Colorado Anschutz Medical Campus

Department: College of Nursing, Marketing and Communication Team

Job Title: Content & Communication Specialist

Position #: 00001576 – Requisition #: 39298

Job Summary:

Position Emphasis:

The full-time (1.0 FTE) Content and Communications Specialist position serves as the College of Nursing’s specialist in content creation for our website, HubSpot newsroom, emails and campaigns, social media channels, and video storytelling.

The Content and Communications Specialist will work closely with the college’s marketing team, recruitment team, faculty, student representatives, and alumni to source, develop, and execute content for the college’s spectrum of marketing channels, including print, social media, and website. Content created by the Content and Communication Specialist will promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. They are also responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients. The ideal candidate will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environment. This person will act as a backup to the digital communications/website specialist to edit and update pages on the website when the digital communications specialist is unavailable.

Duty Breakdown:

Story Development/Story Telling (60%)

• Conception, copywriting, and creation of compelling, engaging, story-driven content to promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. Content to include articles, press releases, podcasts, graphics, photos, and videos, including writing, editing, and producing for communications platforms, including email, newsletters, magazines, website, presentations, social media, and other promotional materials. Playing a leading role in managing three commencement programs, including program management, writing, proofreading, reviewing, and ensuring print and digital versions are completed on time. This may require attending College events, sometimes outside standard business hours, including graduations, alumni events, lectures, speakers, etc.

Website Content Development (15%)

• Working closely with the marketing team, the Content and Communication Specialist is responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients. This content is driven by site goals and the university’s framework (Sitefinity, SharePoint, and Duda), utilizing programs like Siteimprove and WAVE to ensure compliance and accessibility. They are also responsible for crafting simple, conversational content that matches the established voice and tone direction—specifically, an approachable and friendly style that speaks directly to the audience. This position will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environmen