Field Marketing Director US

The Role: The Americas Field Marketing Director will join the Actian marketing team to drive awareness and demand in support of Americas Field Sales. They will own the development and execution of regional and account-based marketing plans with a focus on field events, tradeshows, executive engagement, and a few targeted programs. This person will collaborate with sales and marketing leadership to deliver high-quality experiences that drive awareness, accelerate pipeline, and generate revenue growth for Actian. They will drive bi-directional communication between sales and marketing to ensure that the field is aware of upcoming marketing programs while providing sales input and feedback to the marketing team. Reporting to the Chief Marketing Officer, this person will represent marketing across the Americas to help meet the region’s needs and objectives.  

Responsibilities:

• Develop and execute regional and account-based marketing plans that align with territory plans and objectives 
• Understand territory plans, account lists, high value network (targeted executives), market segments, and GTM strategy and share across marketing 
• Partner with Sales teams to identify field and executive event opportunities and drive/manage sales recruitment for these events 
• Execute field events including sporting events (e.g. suite at baseball or hockey games), TDWI, and global data tradeshows such as Gartner Data & Analytics 
• Routinely meet with all Sales to identify awareness, demand, and enablement needs, drive communication to sales teams on what Marketing is doing and delivering, and serve as the face of Marketing to the individual teams for bi-directional communications 
• Provide thought leadership to local sales teams on how to leverage Marketing 
• Develop executive engagement plans and work across organization to execute 
• Support demand generation by identifying campaign opportunities and providing input on Account Based Marketing programs  
• Provide input on the ABM segmentation strategy for the Americas and partner across marketing on delivery 
• Review and measure performance and report on results by territory/geo 
• Influence campaign plans by representing local and regional needs and market trends 
• Identify customers that are targets for capturing customer stories and videos 

Requirements:

• Bachelor's degree required 
• 10+ years of experience in field marketing or related discipline  
• Passion for field events and executive engagement programs 
• Field event strategy, planning, and execution 
• Executive engagement experience preferred 
• Ability to develop strategy AND manage tactical execution of programs 
• Familiarity with ABM, marketing automation and CRM systems to monitor lead activity, report, and measure ROI effectiveness 
• Self-starter with ability to organize, prioritize, direct, and execute multiple, ongoing projects with tight deadlines and a focus on business impact  
• Detail oriented and strong project management skills  
• Excellent written and oral communication in English, additional language capabilities a plus 
• Experience in B2B marketing, software as a service, and/or data analytics 
• Comfortable with marketing a range of MarTech tools 

We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.