Senior Manager, Sponsorship Sales - Office of the Chief Commercial Officer

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

The Senior Manager of Sponsorship Sales works as part of the Chief Commercial Officer’s (CCO) team that is responsible for developing and implementing a forward-looking, fully integrated business and marketing plan that delivers strong revenue and profit growth across all commercial business lines to include collegiate athletics and university-wide corporate relationships. This position will support the Chief Commercial Officer’s work in building and growing with all aspects of the University’s commercial business including Athletics’ media, sponsorship, consumer products, ticketing, events, data/technology and University partnerships.

Further, this position will be responsible for the growth and expansion of Georgetown University’s sponsorship business, formulating content and sales strategies, and supporting the creation of new business opportunities. The ideal candidate will have sales strategy and dealmaking skills with experience in brand partnerships, sponsorship  sales, and integrated marketing within sports or the collegiate industries. This role requires a hands-on manager who thrives in a transforming and creative environment and is adept at developing innovative partnership solutions that maximize brand engagement across athletic and university opportunities.

Finally, as a liaison between University departments, Athletics departments, senior and junior staff, contracted revenue partners (ticket sales), this position executes all strategic initiatives in a professional and tactical manner to ensure professional delivery of marketing services. 

Duties include but are not limited to:

• Drive a partnership strategy that accelerates revenue growth, enhances brand alignment, and maximizes monetization opportunities across marketing platforms/programs, linear and digital media, live events, merchandise, and emerging platforms. 

• Assist in defining business objectives and forecasts for the GU sponsorship category that, among other things, ensures protection of GU IP and NIL rights, capitalizes on marketing platforms and programs, and develops and grows revenues. 

• Work directly with GU CCO and staff on strategy and growth initiatives.

• Establish and cultivate high-value strategic alliances, securing sponsorships with leading brands, agencies, and media partners to drive long-term business impact. 

• Shape and integrate sponsorship initiatives in collaboration with content and marketing teams, ensuring seamless brand storytelling and fan engagement. 

• Develop and implement new business models that expand GU’s brand ecosystem, leveraging media, content sales, advertising, and experiential activations to unlock new revenue streams. 

• Oversee deal negotiations and contract executions, ensuring all partnerships align with business objectives, deliver maximum value, and uphold brand integrity. 

• Provide insights and strategic recommendations on industry trends, competitive positioning, and emerging opportunities to maintain GU’s leadership in the sponsorship space. 

• Assist with management of the partnership revenue P&L, managing forecasts, budgets, and performance analytics to drive efficiency and maximize profitability.

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Work Interactions

The Senior Manager of Sponsorship Sales will manage the advancement of Georgetown University and Georgetown Athletics revenue business initiatives in the sponsorship/partnership segment through collaborative and dynamic strategies defined by the leadership of the Chief Commercial Officer.  As part of the Chief Commercial Officer’s team, this individual will interact with peers in marketing, game promotions, sponsorship activation/fulfillment to delivery organization goals, and senior and junior staff and contracted partners (ticket sales) to execute sponsorship sales initiatives.

Requirements and Qualifications

• Bachelor's Degree; MBA is preferred

• Demonstrated prior revenue results, sales successes, and leadership qualities with a minim