Director of Marketing| Donald L Tucker Civic Center

Oak View Group

Oak View Group (OVG) is the world’s leading arena development, management, and hospitality company founded in 2015 by Tim Leiweke and Irving Azoff to disrupt business as usual. As the largest developer of sports and entertainment facilities in the world, OVG prioritizes the way we do business focusing on making long-term investments in our people and our planet. We focus on building a diverse workforce and cultivating an inclusive workplace. Each day our team members around the world and throughout our local communities work together to provide the greatest experience to our fans and partners.

 

We celebrate and support a strong, transparent, authentic, and inclusive culture focused around four core values:  

• We treat each other fairly and with respect.
• We act with integrity.
• We have an entrepreneurial spirit.
• We give back to our global community.

 

More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn

Overview

The Director of Marketing is responsible for the promotion of concerts, sporting events, conventions and other events / activities within the facility, while developing creative marketing campaigns that promote public/community awareness. This position is responsible for maintaining relationships with media partners, and ensuring fulfillment of contracts while overseeing the media buying and billing process. This individual will manage, supervise and coordinate all the activities of the Marketing department to reach budget goals and generate revenue for the facility. The Director of Marketing will implement marketing plans, manage event advertising budgets and promotions and ensure successful sales for events.

 

This role will pay a salary of $65,000 to $75,000.

 

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).

 

Close Date 04.03.24

About the Venue

The Donald L. Tucker Civic Center features a 12,500-seat arena, 34 luxury suites, 476 club seats, over 54,000 sq. ft. of meeting and exhibition space and an arena view restaurant, the Spotlight Grille. The arena is home to Florida State Men’s and Women’s basketball and is known for its electric atmosphere and fierce home court advantage. Not only a music and sports venue, the arena also is frequently used for trade shows, large catered functions, receptions, religious services, and classes. You can learn more about our venue at tuckerciviccenter.com.

Responsibilities

• Provide marketing support for concerts, family shows, sporting events, conventions, and other miscellaneous events / activities
• Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ticket sales and other revenue streams, such as third party partnerships, new media avenues, Food and Beverage, and non-traditional marketing opportunities for the facility and its events.
• Aggressively create new ways to sell tickets
• Work with sales team to market the venue for conventions, banquets, meetings and tradeshows
• Provide support to sales team with creative collateral for sales presentations and outreach to include: brochures, website enhancements, social media campaigns, and other creative assistance to enhance sales efforts for events, suite sales, club ticket sales and sponsorships
• Assist in public relations efforts such as media releases, story pitches, media drops, interviews,
• Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
• Manage and coordinate all marketing, advertising and promotional activities, including development of marketing plans.
• Negotiate contracts with media and promotional partners
• Explore non-traditional marketing opportunities for the facility and its events
• Develop, monitor and evaluate annual marketing budget
• Create, prepare and implement advertising and promotional plans for booked events
• Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
• Track, analyze and compare event sales information
• Be involved with the community and act as the voice for the venue
• Manage event settlement packets, including collecting invoices, coding and creating a back-up packet
• Develop collateral, including fliers, newsletters, websites, posters, postcards and email blasts
• Manage day-to-day promotions and event activities
• Responsible for the management, content creation, and growth  for all venue social media platforms such as: Facebook and Instagram
• Create social media campaigns to e