Senior Manager, Digital Media & Ecommerce

About this Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. 

This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. 

Dare to learn new skills, advance in your career and make an impact at Henkel.  

What you´ll do

• The Senior Manager, Digital Media & Ecommerce will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business

Media Activation

• Guide the Marketing Manager on strategy development for Retail and National Media
• Facilitate and advocate for evolution of media processes, tracking and tools
• Support success of retail media activities by leading alignment with customer account team and customers on recommended the media investment, proactively challenging performance and pushing for strategy optimization

Ecommerce Management

• Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer centric ecommerce strategies, including collaboration ecommerce product recommendations,
• 1P/3P strategy development and seller enforcement strategies
• Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce
• Support account line reviews, QBRs, and Joint Business Planning sessions

Consumer Insights

• Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation
• Consumer Journey: Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning
• Shopper: Distill shopper insights into actionable insights for marketing working closely with category management team
• Team Innovation: lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.

Technology and Tools

• Oversee the marketing Tech Stack, working with the platform owners to develop recommendations and evolution of tool in our portfolio annually.
• Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation/integration
• Drive end user understanding, touchpoint optimization, infusion of insights, digital innovation to drive organizational results 

What makes you a good fit

• Experience within ecommerce for different retailers (Amazon, Home Depot, Walmart, Lowe’s)
• 8+ years experience in media, ecommerce, or related roles
• Bachelors degree in related field
• Digital marketing
• Market analysis
• Creativity
• Innovation
• Brand activation
• Financial planning & budgeting
• Trends

Some benefits of joining Henkel

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program 
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement 
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships 
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $110,000.00-$130,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other