Sr. Manager – Programmatic Advertising Operations

Xperi invents, develops and delivers technologies that create extraordinary experiences at home and on the go for millions of people around the world. Powering billions of consumer electronics, connected cars and digital content titles, we make entertainment more immersive, driving more intelligent and every interaction seamlessly personalized through our renowned consumer brands: DTS®, HD Radio®, IMAX® Enhanced and TiVo®. Xperi (NYSE: XPER) is a publicly traded technology company headquartered in San Jose, CA with over 2,000 employees across North America, Europe and Asia. Come join a thriving team where you can play an integral role in shaping the future of entertainment technology.  Senior Manager, CTV Programmatic Ad Operations Job Summary: We are seeking a highly experienced and detail-oriented Senior Manager, CTV Programmatic Ad Operations to lead and optimize our programmatic ad operations across connected TV (CTV) platforms. The ideal candidate will have a deep understanding of programmatic advertising, ad tech infrastructure, and data-driven optimization strategies to enhance revenue performance. This role requires collaboration with cross-functional teams, partners, and vendors to ensure seamless execution of programmatic campaigns. Key Responsibilities: 

• Oversee end-to-end operations of CTV programmatic video campaigns, including campaign setup, execution, troubleshooting, and performance optimization. 

• Collaborate with internal stakeholders, including sales, account management, engineering and product teams, to develop effective programmatic advertising strategies. 

• Work closely with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and data management platforms (DMPs) to drive efficiencies and maximize yield. 

• Analyze campaign performance data, optimize against key KPIs (e.g., viewability, completion rates, revenue), and provide actionable insights. 

• Troubleshoot technical issues related to ad serving, inventory monetization, and third-party integrations. 

• Stay ahead of industry trends, evolving CTV technologies, and regulatory compliance requirements (e.g., GDPR, CCPA, IAB standards). 

• Develop and implement best practices for programmatic buying, audience targeting, and inventory management. 

• Train and mentor junior ad operations team members to ensure ongoing professional development and team success. 

• Work with finance and revenue teams to forecast and report on ad revenue performance and opportunities. 

Qualifications & Experience: 

• Bachelor’s degree in Marketing, Advertising, Business, or a related field (Master’s preferred but not required). 

• 5+ years of experience in programmatic ad operations, with a strong focus on CTV and video advertising. 

• Deep knowledge of programmatic platforms (e.g., The Trade Desk, Google DV360, Magnite, FreeWheel, Xandr, PubMatic, SpotX). 

• Experience managing CTV inventory and programmatic ad deals (PMP, PG, Open Auction). 

• Strong understanding of ad-serving technologies, VAST/VPAID, and header bidding for video. 

• Proficiency in data analysis tools and the ability to interpret and act on campaign performance metrics. 

• Familiarity with privacy laws and compliance frameworks governing digital advertising. 

• Strong organizational and communication skills, with the ability to manage multiple projects and stakeholders simultaneously. 

• Ability to work in a fast-paced, evolving environment and proactively solve complex operational challenges. 

 Life @ Xperi: At Xperi, we value People, Customers, Performance and Innovation. We are dedicated to creating a workplace where all employees have a voice and sense of belonging, feel safe and valued, and are acknowledge for how their unique differences contribute to organizational culture and business outcomes. Our employees and their families are important to us, and our comprehensive pay, stock and benefits programs reflect