Director of Growth Marketing

At Beyond, we power the business of Short Term Rentals through our cutting-edge, full-stack Revenue Management System. Venture-backed, we pioneered this space and have grown to be the globally dominant leader - obsessed with delivering value and performance to our customers. And the way we've been able to achieve those heights is our belief that People are the most important part of any business - starting with ours. We employ over 180 Beyonders across the globe who share in our commitment to making Beyond the best place to work.

It's with that in mind that Beyond is looking to add a Director of Growth Marketing to our growing team. Reporting to the Vice President of Marketing,  you will have the opportunity to set the strategy and oversee the execution of full-funnel growth and acquisition programs. 

This is a high-impact, high-visibility role that requires a unique combination of creative and analytical chops. You will stay on the cutting edge of marketing best practices by researching the latest trends, gathering new ideas from industry leaders and competitors, and continuously optimizing growth marketing campaigns to ensure Beyond is efficiently and reliably generating high-quality pipeline and revenue from our self-service business.

Before reading further…

Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!

As our Director of Growth Marketing, you'll be responsible for:

• Designing strategy for all paid and organic acquisition channels, as well as driving marketing programs intended to increase the awareness and reach of Beyond’s product. 
• Leading the team to execute on developing and optimizing compelling, high-impact campaigns and programs across digital channels (website, email, search, affiliates, etc.) to increase inbound acquisition and drive growth for our self-service segment. 
• Translating data, customer insights, and campaign performance into recommendations that continuously improve program performance through rigorous testing 
• Establishing an operating model with the Product team to deliver consistent feedback loops to ensure that acquisition campaigns and products are efficiently accelerating growth for Beyond.
• Creating the personalization strategy for campaigns and messaging across all audiences and geographies to drive growth for multiple product lines from our self-service audience.
• Planning, managing, and optimizing spend for annual growth marketing budget to ensure we’re hitting our global revenue targets for our self-service business 
• Establishing key performance indicators for growth marketing team to track, measure, and optimize funnel performance across multiple in-person and digital channels
• Being able and excited to generate your own analysis using the BI tools available or SQL
• Collaborating with key stakeholders in cross-functional groups to gain alignment and buy-in for ongoing plans of the business unit – including leadership in Sales, Marketing, Operations, and Product – and actively share business and marketing strategy with those stakeholders

So what kind of person are we looking for in this role? The person who will be successful in this role will be:

• Analytical: you’re comfortable leveraging data to make informed decisions and optimize resources accordingly.
• Collaborative: you enjoy working with colleagues and communicate and influence effectively to successfully work with other teams.
• Growth-minded: you are adaptable and have a drive for continuous improvement. You have a track record of up-leveling past reports through mentorship and educational guidance.

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate:

• 8+ years of experience with an emphasis on B2C/B2B2C growth marketing (preferably in the technology industry) with at least 5 years in a leadership role
• Competency and fluency in SEO, paid media, automation, PLG, channel activation, and audience personalization.
• Strong track record of driving growth marketing programs that deliver measurable business results, including inbound leads, top of funnel growth and increased revenue.
• Deep experience with top MarTech platforms and/or tools and how to best leverage to better reach targeted buyers

So what can you expect after you apply? Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:

• Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your expe