Sr. AI Product Marketing Manager

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

We help the world run better 

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

 

Summary: 

SAP is at the forefront of AI-driven business transformation, embedding AI across our entire product portfolio to help customers run better, faster, and smarter. Joule is SAP’s AI-powered digital assistant designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI and large language models to enable intuitive, intelligent, and human-like interactions within SAP’s enterprise applications. 

SAP’s Business AI mission is to accelerate AI adoption across SAP’s enterprise applications and redefine business productivity. As the Joule Marketing Manager, you will be responsible for driving SAP’s AI-powered assistant to market, ensuring it is well-positioned to empower businesses globally. 

We are looking for a Joule Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP’s flagship AI assistant. This role is critical to SAP Business AI’s success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates Joule’s impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution. 

 

The Role: 

As the Joule Marketing Manager, you will lead the end-to-end marketing efforts for SAP’s AI-powered assistant. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how Joule redefines business productivity and decision-making. 

Key responsibilities include: 

• Define and execute the marketing strategy for Joule, ensuring clear positioning and differentiation in the AI assistant landscape. 

• Craft compelling messaging and storytelling to communicate Joule’s value to enterprise customers, technical buyers, and business leaders. 

• Develop high-quality demonstrations that showcase Joule’s capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements. 

• Lead cross-functional collaboration across SAP’s marketing, and product teams to ensure a cohesive approach to Joule’s positioning and customer engagement. 

• Orchestrate go-to-market plans for Joule, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts. 

• Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy. 

• Engage with customers, analysts, and industry influencers to establish SAP’s thought leadership in AI-powered enterprise productivity. 

• Drive product marketing excellence by aligning Joule’s messaging with SAP’s broader Business AI strategy and ensuring its successful integration across SAP’s ecosystem 

• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events. 

 

Experience & Skills: 

• Clear understanding of tech-driven business solutions, particularly AI assistants and enterprise AI adoption trends. 

• Experience leading B2B product marketing f