VP, Channel Strategy and Integration

Vice President, Channel Strategy & Integration

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services platforms company at the heart of the global financial system, we touch nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. 

Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. 

We’re seeking a future team member for the role of Vice President, Channel Strategy & Integration. This role is open to candidates in New York City, and Pittsburgh. 

The position sits within our Marketing and Communications team and reports to the SVP, Channel Strategy & Integration. 

Responsibilities:

• Lead cross-functional collaboration to build effective go-to-market campaigns across owned and paid channels, ensuring a unified and cohesive external approach
• Coordinate with channel leads – as well as product and segment marketing – to plan, execute and optimize campaigns and drive channel strategy recommendations
• Partner with brand and creative services to ensure creative outputs align to audience needs and business outcomes 
• Partner with integrated planning team to help ensure successful execution of programs and marketing planning processes 
• Oversee competitive analysis to inform channel recommendations
• Manage external agency partners to drive creative and strategic deliverables 
• Drive development and adoption of innovative formats and channel execution
• Help deliver strong engagement and optimizations across BNY web properties, ensuring campaign journeys are effectively integrated across all channel touchpoints
• Establish genuine and collaborative relationships with business stakeholders and external partners to align deliverables with strategic objectives and support commercial outcomes
• Operate with high urgency; persist in accomplishing objectives despite obstacles
• Work effectively in a highly matrixed organization to increase transparency and solve shared challenges

Qualifications:

• Bachelor's degree and a minimum 5-7 years’ marketing experience, preferably in financial services
• Strong mix of creative, analytic and strategic skills with demonstrated ability to translate complex concepts into compelling digital storytelling
• Excellent project management skills with incredible attention to detail
• Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
• Proficiency with Microsoft PowerPoint, Word, Excel and Adobe
• Strong verbal, written and overall communications skills
• Positive, collaborative and personable ‘culture carrier’
  
   

At BNY, our culture speaks for itself, check out the latest BNY news at:

BNY Newsroom

BNY LinkedIn 

 

 Here’s a few of our recent awards: 

• America’s Most Innovative Companies, Fortune, 2025
• World’s Most Admired Companies, Fortune 2025

“Most Just Companies”, Just Capital and CNBC, 2025

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. 

 

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $130,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretion