Social Media Specialist - Event Production

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From food festivals and sports shows to large-scale expos and awards programs, the Events division of USA TODAY produces nearly 200 live experiences each year across the country.
We’re looking for a Social Media Specialist who thrives in fast-paced environments and knows how to turn real-world moments into engaging, high-performing content. This role blends creative storytelling, live event coverage, and performance-driven thinking—supporting campaigns that drive awareness, engagement, and ticket sales across a national event portfolio.
If you can capture the energy of a live event and translate it into content that performs, this role is for you.

What You’ll Do
Create Content People Actually Engage With
• Plan, create, and publish content across Instagram, Facebook, TikTok, LinkedIn, and more
• Build and manage content calendars aligned with multiple event timelines
• Develop captions, posts, and short-form video designed to drive engagement and action
Be On the Ground at Live Events
• Travel to select events to capture real-time content
• Execute live coverage including stories, reels, behind-the-scenes, and audience moments
• Turn in-person experiences into compelling digital storytelling
Support Paid Social & Campaign Performance
• Support paid social campaigns through setup, creative coordination, QA, and performance monitoring
• Partner closely with paid media teams to align organic content with campaign objectives
• Contribute to campaign optimization by identifying trends, suggesting creative or audience adjustments, and using performance insights to inform decisions
Engage and Grow the Audience
• Manage comments, DMs, and social engagement in a timely, brand-aligned voice
• Help build excitement and community before, during, and after events
Think Beyond the Post
• Monitor performance and identify what’s working (and what’s not)
• Contribute ideas to improve engagement, reach, and conversions
• Stay on top of trends and translate them into content opportunities

What You Bring
• 1–3 years of experience in social media, content, or digital marketing
• Strong understanding of platform-specific content and engagement strategies
• Hands-on exposure to paid social campaigns (Meta, TikTok, or similar)
• Experience with scheduling or analytics tools (Sprout, Hootsuite, etc.)
• Strong writing, editing, and communication skills
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel and work on-site at live events

Nice to Have
• Experience supporting paid social campaigns, including creative testing or optimizations
• Familiarity with performance metrics such as CTR, CPC, CPA, or ROAS
• Experience creating high-performing short-form video content
• Basic knowledge of tracking (UTMs, pixels)
• Experience capturing content in live event environments
• Exposure to influencer, creator, or UGC-style campaigns

Why This Role Stands Out
• Work on a national portfolio of nearly 200 live events annually
• Be part of bringing experiences to life under the USA TODAY name