Senior Manager, Digital Growth (CRO & SEO)

Description

WHO WE ARE

Come join the company reinventing data security, empowering businesses to realize the full potential of their data. As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. Backed by the world’s leading investors and working with a large and growing list of Fortune 1000 companies, we are looking for world-class talent to join us as we usher in the new era of data security.

THE OPPORTUNITY

As Senior Manager, Digital Growth (CRO & SEO), you will own how Cyera attracts, engages, and converts high-intent buyers across digital channels. You will define and execute the strategy to:

• Increase qualified organic traffic
• Expand AI/LLM visibility (AEO/GEO)
• Improve demo conversion rates
• Strengthen pipeline contribution from CRO and digital

This role blends technical SEO expertise, structured experimentation (CRO), and strategic growth thinking. You will partner closely with Product Marketing, Campaigns, Content, Design, Engineering, and RevOps to ensure our digital ecosystem operates as a unified growth engine.

RESPONSIBILITIES:

Digital Growth Strategy (SEO + CRO)

• Define and execute Cyera’s organic growth roadmap across traditional and AI-based search.
• Drive non-brand keyword growth aligned to AI Security and DSPM priorities.
• Lead Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to strengthen LLM visibility.
• Expand AI Security Share of Voice across search and AI discovery platforms.
• Monitor algorithm and AI search shifts, adapting strategy proactively.

Conversion Rate Optimization (CRO)

• Lead structured experimentation across key web flows (demo, contact, gated content).
• Identify friction across high-intent journeys using behavioral analytics.
• Increase conversion velocity from discovery → engagement → demo → pipeline.
• Develop and maintain a formal CRO testing roadmap with measurable lift.
• Optimize high-intent landing experiences aligned to ICP segments.

Buyer & Customer Journey Optimization

• Map and optimize the full digital buyer journey from awareness through consideration and conversion.
• Ensure messaging, site architecture, and content flows align to buyer intent at each stage.
• Collaborate with PMM to refine value articulation across web touchpoints.
• Partner with Campaigns to ensure seamless handoff between paid, organic, and owned experiences.
• Improve demo-to-qualified conversion by tightening journey alignment.

Technical SEO & Website Strategy

• Identify and prioritize technical SEO opportunities based on business impact.
• Improve site crawlability, structured data, page speed, and mobile performance.
• Guide CMS improvements, page consolidations, redirects, and international SEO needs.
• Ensure site architecture reinforces discoverability and user experience.

Reporting & Performance Accountability

• Monitor, analyze, and report on SEO, AEO, and CRO performance.
• Translate digital performance into pipeline impact narratives for leadership.
• Provide clear data storytelling connecting traffic growth to business outcomes.
• Recommend course corrections based on performance signals.

Requirements

REQUIRED QUALIFICATIONS:

• 8+ years driving digital growth through organic and conversion channels.
• 5+ years scaling SEO into a meaningful revenue contributor.
• Deep experience in technical SEO and on-page optimization.
• Proven experience leading CRO programs with measurable conversion lift.
• Strong understanding of modern AI-driven search (AEO/GEO).
• Experience optimizing buyer journeys in enterprise SaaS environments.
• Proficiency with:
• WordPress (or similar CMS)
• SEMrush
• Google Analytics (GA4)
• Google Search Console
• Heatmapping / CRO tools
• Additional digital marketing analytics platforms
• Strong analytical mindset and data storytelling capability.
• Experience in cybersecurity, enterprise SaaS, or AI security preferred.

What Success Looks Like (12–18 Months)

• Measurable increase in:
• Organic demo conversion rate
• AI/LLM visibility
• Top 3 AI Security keyword rankings
• Organic-influenced