VP Customer Marketing

Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com.

Who are we hiring?

The VP Customer Marketing will lead the development and execution of strategies that maximize customer acquisition, engagement, retention, and lifetime value. This role is accountable for driving measurable business outcomes through performance marketing, CRM, loyalty programs, and data-driven campaigns.

Key responsibilities include overseeing all digital performance marketing efforts, managing CRM strategy and execution, optimizing customer journeys, and ensuring our website content is compelling, on-brand, and conversion-focused. The VP will work cross-functionally with sales, product, technology, and creative teams to deliver integrated campaigns that drive revenue and enhance the customer experience.

This leader must be highly analytical, results-oriented, and deeply experienced in leveraging data, segmentation, and marketing technology to deliver personalized, high-performing campaigns at scale.

What will you do? 

Marketing Strategy & Planning

• Develop and execute comprehensive, data-driven marketing strategies aligned with business goals to drive sales, engagement, and revenue growth.
• Identify market trends, opportunities, and competitive threats to inform decision-making and maintain a competitive edge.

Campaign Development, Content & Execution

• Lead integrated marketing campaigns across website, paid media, email, in collaboration with creative, PR, social, revenue, sales, and product teams.
• Oversee content strategy and management across the website and customer journey, ensuring all touchpoints are optimized for engagement, conversion, and a consistent brand experience.
• Partner with creative teams to deliver campaign briefs informed by paid media performance insights.

CRM, Segmentation & Personalization

• Own CRM strategy and execution, including audience segmentation, nurture flows, and marketing automation to optimize engagement and conversion.
• Leverage customer data and insights to create targeted, personalized campaigns that maximize lifetime value.

Analytics & Optimization

• Work closely with Data & Analytics teams to analyze customer behavior, sales trends, and competitive activity to inform strategy.
• Continuously monitor campaign performance and ROI, adjusting strategies to ensure maximum effectiveness and efficiency.
• Optimize the customer journey from awareness through conversion and retention, with a focus on digital experience and guest satisfaction.

Cross-Functional & Partner Collaboration

• Align with Sphere Brand, Sphere Studios, Operations, and Strategy teams on product positioning, show scheduling, pricing, and overall go-to-market approach.
• Collaborate with Sales to develop marketing collateral, POS materials, and initiatives that support revenue growth.
• Build strategic marketing partnerships with Las Vegas hotels, LVCVA, and other key partners to convert visitors into Sphere customers.

Leadership & Budget Management

• Lead, mentor, and develop a high-performing marketing team across multiple disciplines.
• Manage agency relationships, ensuring optimal investment of media and marketing spend.
• Develop, manage, and report on the marketing budget, ensuring resources are allocated efficiently and tied to performance outcomes.
• Communicate strategies, performance results, and insights to executive leadership and stakeholders.

What do you need to succeed? 

• 15+ years of experience in premium performance marketing and adv