Manager, Creator Product Feedback & Insights

About the Team

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.



About the Role

This role will be part of the Creator Growth & Development team, a pillar within the Creator team, that is responsible for developing and championing the strategic and educational creator-facing infrastructure and resources to support business priorities globally. We are looking for an influential cross-team collaborator, experienced in developing analysis that iterates and informs product priorities proactively synthesizes the impact of industry developments on current strategies. A highly collaborative person with experience delivering complex data-supported insights with advanced coordination and problem-solving skills, incorporating a "test and learn" approach to drive continuous improvement. This person must be able to effectively engage stakeholders and use metrics to adapt strategies and optimize outcomes.



Responsibilities

- Creator and Product Research

- Utilize strong project management skills to build, coordinate, synthesize and execute comprehensive research plans to inform product and strategic decisions, ensuring feedback loops across product, regional creator teams and XFN stakeholders, managing resources and timelines effectively.

- Expertly redesign and innovate feedback loop processes to improve efficiency and effectiveness, leading the collection, action and delivery of the creator experience.

- Proactively champion creator needs and advocate across cross-functional (XFN) teams leveraging managed creator insights.

- Implement innovative methods for proactive data collection and implementation, integrating insights seamlessly into company workflows.

- Lead efforts to gather creator feedback on priority product features and topics impacting creator sentiment across regions, leading quarterly focus groups across priority markets

- Collaborate with product adoption teams to align on market-specific priorities and research needs.

- Regional Research Support

- Equip regional teams with structured playbooks, frameworks, and resources to execute timely and effective product feedback initiatives.

- Provide ongoing support to ensure consistency and quality in research practices across markets.

- Research Impact Tracking

- Establish a robust process for measuring and tracking the impact of research efforts on product and strategic decisions.

- Create systems for internal knowledge sharing and external communication with creators, ensuring feedback loops are closed and stakeholders are informed of changes driven by research insights.