CRM & Outbound Lead

Marketing

Permanent

Job Description

At Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living. 
 
 

Consumer needs and expectations are constantly evolving, and we want to stay ahead of this development. Strengthening and deepening our long-term relationships with them will be increasingly important to our business. 

We need to interact more frequently and directly with our consumers, providing them with outstanding experiences no matter how, where or when they encounter our brands and offerings–in store, through service or online. 

Through the Consumer Direct Interaction organization, we create and maintain meaningful relationships that provide value for consumers whenever they interact with us and encounter our brands and offering–in store, through service or online. 

 

As the CRM & Outbound Marketing Lead for BA EA at Electrolux, you will be responsible for the CRM & Outbound marketing communications strategy and operation. Working with key stakeholders across the business to define the outbound strategic direction and align this to the commercial strategy and calendar. You will manage a team responsible and accountable for developing the outbound programs, communication calendars, and marketing automation (e.g. triggered emails) with the key functional leads and developing content briefs accordingly.  

 

Key Areas of Responsibilities: 

Leadership: You will be leading a team of CRM & Outbound Marketing professionals who will need clear guidance on expectations, objectives, and outcomes. You will provide clarity and ensure that both consumer experience and the business commercial agenda are kept top of mind during the curation and rollout of the outbound communication calendar.  

Outbound Marketing Strategy & Execution: Working with the Ecosystem and D2C team you will create the overarching Outbound channel marketing communication strategy. Working closely with the Commercial Areas as well as , Communications planning, Marketing operations, and Content Development teams, developing one holistic master outbound calendar framework for BA EA. 

Outbound channel strategy and execution. Take responsibility for the strategic development and execution of a comprehensive channel strategy, ensuring optimal reach and engagement through various communication channels (email, sms, social media etc) to convey the brand's messages and objectives effectively. 

 

Outbound management: Ensure that the content Management processes, and governance mechanisms are in place and checked regularly to ensure Fast, Efficient, and accurate execution and activation of our outbound marketing strategies. 

Cross-functional collaboration. You will be responsible for defining and implementing the cross functional collaboration model alongside your key stakeholders within various functions ensuring a close working relationship with Ecosystem, CDI XO and D2C.  

Core Outbound Metrics: You will have ultimate respo