WorkForce Software, Marketing Manager, Regional Alliances

WorkForce Software, an ADP company, is hiring a Marketing Manager, Regional Alliances

 Applications for this role will be accepted until 10/29/2025

 Ideal candidates will reside in the Eastern or Central US time zones.

 

The WorkForce Software (WFS) Marketing Manager, Regional Alliances will be a key driver of growth for the ADP WorkForce Suite through ERP and Systems Integrator partner channels by helping to influence partners to influence buyers to buy ADP’s market leading workforce management products and services.

Part of the WorkForce Software business unit within ADP this role will focus predominantly on the WorkForce Suite product line while collaborating closely with other business units and product teams in a matrix fashion to help present a global, holistic view of ADP solutions.

The successful candidate for this role joins an existing team of 4 alliances marketing experts. Each team member is responsible for a mix of ERP and Systems Integrator partner channels and optionally a geographic overlay; this role is expected to support a limited number of activities in EMEA.

This role demands a hands-on leader with a deep understanding of workforce management and the broader HCM space, field-level go-to-market execution, and partner co-marketing strategy.

You will need to collaborate and balance input across multiple groups and be responsible for building high-impact campaigns, sales enablement tools, and field activation programs, for both direct and partner sales teams, that drive partner-sourced pipeline growth. Ideal candidates will have experience in sales, sales strategy, solutions consulting, or field marketing within compliance, payroll, or HCM software ecosystems. 

Like what you see? Apply now!

What you’ll do:

• Translate alliance marketing strategy into actionable GTM plans for field-level execution.
• Design and execute cooperative go-to-market programs with ERP and SI partners that generate demand and accelerate pipeline.
• Partner with the alliances organization, sales, sales operations, events, content & demand generation shared services teams, product marketing, and product management to develop and enable execution of field marketing programs such as digital campaigns, ABX programs, demand generation events and other field-led events.
• Develop and execute cooperative marketing programs with partners such as webinars, workshops, and partner roadshows.
• Build robust sales enablement content, including battle cards, talk tracks, ROI tools, and solution briefs that support cooperative go-to-market with partners.
• Develop training sessions and facilitate workshops to equip ADP and partner sellers with the messaging and tools needed to close deals.
• Design playbooks that align with partner-driven GTM initiatives.
• Oversee the creation of high-impact content for joint marketing, including solution briefs, case studies, digital ads, and co-branded landing pages.
• Support partner-led demand generation by building scalable content that effectively places ADP value propositions and demand generation into partner sales processes.
• Build relationships with Alliance Directors, field sales leaders at ADP, and partner organizations to gain feedback and optimize program effectiveness.

TO SUCCEED IN THIS ROLE:

• 8+ years of experience in B2B marketing preferably within the HCM technology space.
• You’ll have a bachelor’s degree in marketing OR equivalent.
• Understanding of complex enterprise B2B sales cycles and buyer journeys, including pre-sales.
• Hands-on experience in sales, field activation, sales enablement, and GTM strategy execution.
• Strong relationship-building skills, internally and externally, with the ability to influence cross-functional stakeholders.
• Excellent written and verbal communication skills, including presentation experience.
• Ability to travel up to 25% domestically and internationally, for field events, partner meetings, and enablement sessions.
• Associates that live near an ADP or WorkForce office will be required to work a hybrid model.

Qualifications

THINGS THAT SET YOU APART:

• Experience i