Senior Manager, Product Research

Company Description

TuneCore, owned by Believe, is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration, and a range of promotional services. Before TuneCore, the only way for artists to sell their music online was by signing with a record label. In 2006, TuneCore democratized the music industry for creators by partnering directly with digital stores and streaming platforms to enable artists at any stage of their career to sell their songs online while retaining 100% of their rights for a low annual flat fee. 

Today, TuneCore offers more than just digital distribution, including best-in-class services like publishing administration, DIY artist education programs, and a range of additional promotional services. The company is home to one of the highest artist revenue-generating music catalogs in the world, paying more than $1.2 million a day to independent, self-releasing artists around the world. 

Join TuneCore as we embark on the next phase of innovation in the music industry and continue to work to make the industry a fairer and more equitable place for all independent artists. 

How We're Different 

TuneCore Music Distribution: 

Helps artists, labels and managers sell their music through Spotify, Apple Music, Amazon Music, Deezer, TikTok and more than 150 download and streaming stores worldwide, while retaining 100 percent of their rights for a low annual flat fee. 

TuneCore Music Publishing Administration: 

Assists songwriters by administering their compositions through licensing, registration, worldwide royalty collections, and placement opportunities in film, TV, commercials, video games and more. 

TuneCore Accelerator: 

TuneCore Accelerator is the powerhouse program built to help artists find new audiences and propel their fandom at each phase of development. The program and its development plans are built by TuneCore and leverage an arsenal of industry-leading services powered by our promotional teams, marketing programs, and innovative products, all designed with one simple objective: drive discovery of your music, build your audience, and promote deeper fan engagement. 

Job Description

The Senior Manager, Product Research will report directly to the Senior Director of Product Artist Experience & Innovation. In this role, you will take ownership of all Product & Market Research activities. It's a pivotal role in supporting our product strategy by improving how we collect and apply insights from data. Together, we'll work to gain a deeper understanding of our users, the market, and growth opportunities.

You will lead the strategic deployment of data, surveys, and product market research within our Product team. This will enable us to better understand how artists utilize our products and services, ultimately helping us enhance their experience. Furthermore, you will collaborate to present product research findings, competitive intelligence, product engagement metrics, and analytical insights across the TuneCore organization. Your contributions will be essential in driving the success of both our product portfolio and the overall success of TuneCore.

Salary: $150-160k

WHAT YOU’LL DO

• Define, plan, conduct, and oversee end-to-end research projects, including but not limited to UX research, competitive and market analysis, industry trends, pricing, and product usability testing.

• Delve into the digital music distribution landscape, understanding competitor strategies, emerging trends, and potential opportunities for TuneCore.

• Partner with international team members to conduct country-specific consumer and market research.

• Regularly engage with artists and clients to better understand their needs, aspirations, and pain points, ensuring our solutions resonate with their journey.

• Refine TuneCore's research methodologies and practices, staying updated with the latest research methodologies and technologies, and incorporating innovative techniques into our research processes.

• Work closely with other departments, stakeholders, and external partners to ensure research findings are integrated into broader organizational strategies, such as marketing, sales, and product development to align strategies with customer insights.

• Lead analysis of client-related data, including customer behavior, preferences, and feedback, to gain insights into customer needs and behaviors.

• Work with the Product, Engineering, and Data teams to implement, analyze, and interpret user behavior and market trends.

• Contribute to the development of customer-centric strategies that drive growth and profitability