Director, Product Management

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


We are seeking an accomplished and strategic Director of Product Management to lead our Social and Targeted Email Marketing product suite. This position plays a key role in developing innovative, data-driven solutions designed to optimize marketing performance, automate campaigns, and enhance ROI for our clients. The successful candidate will own product strategy and execution from concept to commercial success, working cross-functionally with engineering, design, data, sales, client success, and go-to-market teams.

Key Responsibilities

Product Lifecycle Management

Develop and own the product roadmap for marketing solutions in alignment with company objectives.

Utilize market research, customer insights, and data analytics to identify opportunities and deliver distinctive products.

Oversee all phases of the product lifecycle—including planning, development, launch, and maintenance—working closely with engineering, design, and sales to ensure alignment on launch timelines, feature priorities, and quality standards.

Drive cross-functional initiatives by facilitating collaboration between engineering, design, data, and go-to-market teams; achieve consensus on critical product decisions and ensure successful, timely launches.

Define and leverage KPIs and performance metrics to monitor product adoption and ROI, iterating on solutions based on data-driven insights to continuously optimize outcomes.


Deliver clear, consistent communication to stakeholders at all levels by providing regular product updates, status reports, and enabling materials such as training sessions, documentation, and support resources for sales, marketing, and client success teams.

Engage directly with clients and partners to uncover opportunities, validate product direction, and guide innovation in response to evolving market needs.

Sales Support & Go-To-Market Enablement

Collaborate with the Sales team to deliver pre-sales technical expertise and product solutions.

Create and present comprehensive support materials that clearly outline solution options and their associated benefits.

Work jointly with Sales and Marketing to develop strategic positioning, pricing models, and launch plans.


Experience and Skills

10+ years in product management, with at least 3 years in a leadership role within SaaS, preferably in marketing or advertising technology

Strong understanding of AdTech/ MarTech ecosystems, marketing automation, analytics, and customer engagement platforms

Familiarity with SaaS architecture, APIs, and integrations with CRM, CDP, and third-party ad ecosystems like Meta, TikTok, LinkedIn, etc.

Strong ability to use data to inform strategy, measure ROI, and guide decisions.

Strategic thinker with excellent communication, stakeholder management, and execution skills

Experience delivering end-to-end product roadmaps, balancing technical depth with business outcomes and timely execution

Experience representing product in client and partner conversations, translating business needs into actionable product plans

Understanding of Agile product development cycles, delivering incremental value while aligning with long-term strategy

Bachelor’s degree required; MBA or equivalent preferred

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