Manager, Marketing Technology

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

Our Perks:

• Flexible PTO (designed to offer flexible time away for you!)

• Up to 12 weeks paid parental leave

• Paid Volunteer Time Off

• Mental health coverage

• Quarterly Wellness stipend

• Fertility benefits

• Complete list of benefits here

CLA is growing and seeking to hire an experienced Manager, Marketing Technology to join our talented Information Technology team. The position offers growth, flexibility and a collaborative work environment.

This role uses their understanding of sales and marketing processes, technology, and data to optimize and maintain the full marketing technology ecosystem. They evolve the technology stack to meet business requirements, work with cross-functional teams on delivery and support, and manage the integration of tools and platforms, with a focus on CRM and Marketing Automation.

How you’ll create opportunities in this Manager, Marketing Technology role:

• Own processes driven and dependent on the CLA marketing technology stack, including support, maintenance, documentation, enablement, and enhancements. This includes marketing and sales data strategy, enrichment, standardization, and data integration.

• Lead a technical team responsible for the development of new technologies and enhancement of existing technologies in the MarTech ecosystem, aligning closely with the CRM team.

• Collaborate with marketing and back-office teams to identify and refine ways to improve pipeline growth and efficiency, such as developing business cases for new technology, enhancing processes, supporting new features, and ensuring data availability for analytics.

• Conceptualize and maintain data visualizations and analytics, aligning the growth strategy with actionable insights.

• Support enterprise-wide IT projects on the implementation of solutions involving Dynamics 365.

• Act as a change agent by identifying and implementing appropriate improvements ensuring processes are automated and can scale at an enterprise level. This also includes staying current with technology and digital marketing trends.

• Drive usability and adoption by managing usage, licensing, trainings, and communications for users.

What you will need:

• 5 years of relevant experience in marketing technology required.

  • Overall experience must include time in an administrator role as well as team leadership and/or management experience.

• Bachelor's degree or a combination of relevant experience and training may be considered in lieu of a degree.

  • Degree in Computer Science, Information Technology, or related field is preferred

Technical Competencies:

• Proven experience with Microsoft Dynamics, focused on CRM and Customer Insights.

• Solid understanding of MS Power Platform and Dataverse

• Familiarity with concepts such as agile development, design-thinking, customer experience

Our approach to compensation emphasizes collaboration and career growth.  We pay competitive wages and view compensation as an investment in our people.  Factors such as geography, experience, education, skills, and knowledge may impact position of pay within the range.  These same factors may cause starting pay to be below or above the posted range. The Minneapolis, MN posting range for this role is $132,566 - $198,849. The Columbia, MD posting range is $147,862 - $221,793