Business Analyst - Digital

Azurity Pharmaceuticals is a privately held, specialty pharmaceutical company that focuses on innovative products that meet the needs of underserved patients. As an industry leader in providing unique, accessible, and high-quality medications, Azurity leverages its integrated capabilities and vast partner network to continually expand its broad commercial product portfolio and robust late-stage pipeline. The company’s patient-centric products span the cardiovascular, neurology, endocrinology, gastro-intestinal, institutional, and orphan markets, and have benefited millions of patients. For more information, visit www.azurity.com.

Azurity Pharmaceuticals is proud to be an inclusive workplace and an Equal Opportunity Employer. Azurity's success is attributable to our incredibly talented, dedicated team that focuses on benefiting the lives of patients by bringing the best science and commitment to quality into everything that we do. We seek highly motivated individuals with the dedication, integrity, and creative spirit needed to thrive in our organization.

The Business Analyst – Pharma will play a crucial role in optimizing commercial operations, Sales rep engagement, and HCP/HCO interactions within the Azurity pharmaceutical industry. This role involves gathering business requirements, enhancing CRM functionality, and streamlining sales, marketing, and medical affairs processes. The ideal candidate will work closely with cross-functional teams—including sales, marketing, medical affairs, compliance, and Commercial Operations—to ensure digital solutions align with regulatory requirements and business objectives. Strong proficiency in creating executive-level PowerPoint presentations is essential to communicate findings, project updates, and strategic recommendations clearly and effectively to stakeholders

Key Responsibilities:

Requirement Gathering & Business Process Analysis

• Collaborate with Field Sales, commercial, medical affairs, marketing, and compliance teams to identify and document business needs.
• Conduct gap analysis to assess existing business capabilities and recommend enhancements.
• Define and document functional requirements, user stories, process flows, and workflows tailored to pharma operations.

Project Management

• Lead project planning, sprint execution, and digital transformation initiatives using Agile methodologies.
• Coordinate cross-functional meetings, prepare agendas, capture action items, and ensure timely follow-ups with stakeholders.
• Create and maintain detailed project plans, timelines, and status reports to track progress and manage deliverables.
• Monitor project risks, issues, and dependencies, escalating as needed to maintain alignment with milestones and budget.
• Manage internal and vendor task assignments to ensure accountability and timely execution across workstreams.
• Facilitate sprint planning, stand-ups, and retrospectives as part of Agile project execution.
• Support change control processes, documentation, and approvals to maintain audit readiness and project governance.

Pharma CRM Optimization

• Optimize Salesforce Sales Cloud, Marketing Cloud & Experience Cloud to support pharma-specific processes.
• Implement key pharma CRM functionalities, including HCP/HCO management, territory planning, field force automation, KOL (Key Opinion Leader) tracking, and Sales engagement workflows.
• Work closely with Salesforce developers, architects, and third-party vendors to implement complex solutions.

Stakeholder Collaboration & Training

• Serve as the liaison between business users, IT teams, and Salesforce developers to ensure proper implementation of solutions.
• Provide end-user training and adoption strategies for field reps, marketing teams, and medical affairs.
• Conduct workshops and UAT (User Acceptance Testing) to validate new enhancements before deployment.

Data Management, Reporting & Compliance

• Ensure data integrity and governance within Salesforce, managing HCP, HCO, and patient data while adhering to HIPAA, GDPR, and other pharma compliance standards.
• Develop custom reports and dashboards to provide actionable insights for sales reps, medical teams, and leadership.
• Support data integration efforts with third-par