Senior Vice President, Advertising Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times and its portfolio of brands is the essential partner for every brand aiming to engage with an elevated consumer. The Senior Vice President of Marketing for Advertising is a core leader responsible for implementing a strategic “North Star'' for New York Times Advertising and how we present ourselves with ambition and consistency to the advertising marketplace. Working in a hybrid environment you will establish a “strategic connectivity” with leaders in the advertising department and across The Times. You’ll lead teams responsible for strategy; audience insights, research and measurement; ad product marketing and B2B marketing and events; and storytelling. You are a creative and data-driven marketer with an understanding of the media landscape and are excited about building new things and experimenting with new ways of working to bring out the best thinking in their teams and the best work for our clients. Success will be measured by growth in advertising revenue, advertiser NPS and awareness of the depth, breadth and growth of The New York Times portfolio of brands. You will report to the Global Chief Advertising Officer.

Responsibilities:

Leadership

• Lead a Strategy team responsible for developing compelling and unique business opportunities and materials that creatively communicate the power of the NYT portfolio of brands and their market leading ad products.

• Oversee NYTA Research and Measurement solutions to ensure we are a market leader when it comes to delivering unique audience insights and driving outcomes for our clients.

• Oversee our in-market category narratives, go-to-market strategies and training around our most important programs, products, audience-insight pieces, high-profile launches, roll outs and other opportunities across the year. 

• Ensure the B2B-facing value proposition and marketing strategy for NYTA and our portfolio of brands is infused throughout all marketing disciplines and events while establishing clear goals and metrics to determine efficacy.

Collaboration

• Partner with leadership across ad sales, creative, product, operations and partnerships to establish New York Times Advertising as a leader when it comes to delivering value for our brand and agency partners.

• In particular, partner with the sales organization to create a virtuous cycle of execution, feedback and revision

• Be an important client-facing resource for top-to-top meetings, revenue opportunities, speaker panels and in the press.

Operations

• Evaluate and evolve processes and workflows to improve the efficiency of effort.

• Build the right team structures and operating models to ensure guidance and mentorship to achieve the department's goals

• Empower the team with defined goals for success and create/provide resources to meet those goals.

• Manage finance and resource management to improve both business and growth decisions.

Innovation

• Foster a culture of innovation and experimentation, with an emphasis on challenging legacy approaches and products 

• Integrate your knowledge of brands and agencies into the planning process to ensure those customers’ needs are prioritized in every touchpoint

• Identify and leverage the “voice of the customer” vis-a-vis new-product development priorities

Basic Qualifications:

• 15+ years of experience in a media, agency, brand, or consulting environment

• 10+ years leading a team, providing mentorship, guidance and professional development opportunities 

• 3+ years of experience overseeing marketing as a core responsibility

• 5+ years experience managing multi-disciplined teams

Preferred Qualifications:

• Media plus Agency experience (ideally, running an agency account)

The annual base pay range for this role is between:$300,000—$350,000 USD

The New York Times is committed to a diverse and inclusive workforce, one